Tripadvisor Management Centre: Quick Start Guide

Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the Tripadvisor Management Centre.

The Management Centre is your destination for any and all aspects of your Tripadvisor listing. From updating basic business details, to posting photos, and seeing analytics — your Management Centre is the place to go. All registered and verified owners have access to the Management Centre. To log in, visit If you’re affiliated with more than one property, select the property you’d like to view or update from the list.

Management Centre 101

Here's a quick list of the top five things you can find in the Tripadvisor Management Centre, using the top menu to navigate. Read below for an overview of the homepage and a guide to common Management Centre tasks.

  • Manage Listing: Add photos, manage listing details, update amenities and more via the Manage Listing tab. 
  • Drive Bookings: If applicable, accommodations will find links to manage Business Advantage and Sponsored Placements in the Drive Bookings tab.
  • Marketing Tools: Catch the eye of potential diners & guests with promotional tools, awards, widgets, and window stickers on the Marketing Tools tab.
  • Reviews: Respond to reviews, report a review, and answer traveller questions on the Reviews tab.
  • Help & Settings: Get answers to all of your questions. Access billing & payments, update email preferences, and manage user access. The Owners' Forum and Help Centre are also available here on the Help & Settings tab.

An Overview of the Management Centre Homepage

The Management Centre homepage puts everything you need right at your fingertips. Over the past year, we’ve talked to many hoteliers, innkeepers, and general managers to hear their top suggestions for improving the Management Centre — and we’ve updated the homepage to reflect this feedback. Below we’ve highlighted some of the suggestions from accommodation owners, followed by the changes this feedback spurred.

"I’m spending a lot of time visiting my Tripadvisor listing page to see what my property actually looks like to a potential guest — I wish it was easier to see this in the Management Centre."

What we changed: The new homepage might look familiar. That’s because it’s designed to reflect what your listing page actually looks like to travellers. We’ve updated the top of the homepage to feature elements of your Tripadvisor listing that a traveller will see right away, including: your primary photo, property name, bubble rating, review count, Traveller Ranking, and listing information. Now, when you log into the Management Centre, it’s easy to see what a potential traveller sees. And, if any of these elements aren’t appearing as you’d hope they would - you’re only one click away from editing them. Just click the pencil icon to update your listing information. For “Basic Listing” properties (owners without a Business Advantage subscription) click the “Upgrade” button to purchase Business Advantage and add your direct Contact Details to the top of your Tripadvisor listing.

“It’d be nice to see important information about my account at a glance.”

What we changed: We’ve put all information related to your account under “Your Account”, at the top of the homepage. At the top is your account status: Basic Listing (for all non Business Advantage subscribers), Business Advantage Standard Access, and Business Advantage Preferred Access. Below that is your location ID, which you may need for Customer Support or Sales related questions.

“I want to be able to respond to reviews and manage details about my property, right from the homepage.”

What we changed: The tiles on the Management Centre homepage take you directly to other frequently visited pages within the Management Centre. These pages were chosen based on the feedback we received from owners and include:

  • Respond to Reviews: See and respond to all your reviews in one place. Learn more below!
  • Promote Your Property: Start a Sponsored Placements campaign — and begin running ads to highly qualified travellers on Tripadvisor.
  • View Performance: Easily access the Analytics Suite where you can see key metrics and performance indicators for your Tripadvisor listing. Business Advantage subscribers: You have exclusive access, and the ability to download, a range of data on your property page and your competitors.
  • Manage Listing: Update and manage the information shared on your Tripadvisor listing.
  • View Media Suite: Add and edit the media shared on your Tripadvisor listing. Business Advantage subscribers: You can also choose your top 30 Favourite Photos, create your custom Storyboard, and more, here.
  • Get More Reviews: Use Review Express to easily invite recent visitors to write a review on Tripadvisor - for free!

Many hoteliers log into the Management Centre with one thing in mind: to respond to reviews. That’s why we’ve added a new section for you to easily see and respond to recent reviews. Simply click the “Respond” button and begin drafting your response. Business Advantage subscribers: If a rave review just came in, simply click “Manage Favourite Review” to update your highlighted Favourite Review — don’t forget to add one in every language.

Exclusive to Business Advantage subscribers: There are two additional sections of the homepage that should make your life easier. One, outlines all the features available to you as a Business Advantage subscriber. Use the list of features on the right to see at a glance which Business Advantage features are “active” or “inactive,” and update them as necessary. Note: only Feature Access owners are able to update Business Advantage features. The second section is the “Contact Tripadvisor” box where you can get online help and where Business Advantage Billing Owners can see the phone number of their dedicated Tripadvisor representative.

“I’d like to see more tips and best practices on managing my Tripadvisor listing.”

What we changed: For those looking for more Tripadvisor guides and best practices, click any of the three articles listed — or “see all” to visit Tripadvisor Insights, our hospitality marketing resource.

A Guide to Common Management Centre Tasks

How to Update Your General Information

Ensure all of your basic information is accurate on Tripadvisor by reviewing and updating it as needed in the Management Centre. You can edit the name and brand of your business, write a brief business description, and update your contact information under the General tab. Note that your contact information is private and won’t show up on your Tripadvisor page. To publish your Contact Details publically to potential travellers, upgrade to a Business Advantage subscription. To edit your general details:

  1. Sign into the Management Centre.
  2. Click on "Manage Listing" in the top menu, select "Name & Description"
  3. Fill out (or update) your general information, then hit "Submit".

How to Confirm Your Location

Help guests find you by ensuring your address and map pin location are accurate on Tripadvisor. To edit your location:

  1. Sign into the Management Centre.
  2. Under the “Manage Listing” menu at the top, click “Location”.
  3. Update your address and map pin, and edit as needed. Tip: Place the pin over the main entrance or car park to ensure it’s easy for travellers to find you.

How to Update Your Amenities

Put your best foot forward and highlight all of the features and amenities that your property has to offer. We list amenities that drive guest decisions first on Tripadvisor. This means that sometimes an amenity you select will not be shown on your listing, or will only be shown to potential guests that click to see “all amenities”. To add (or update) your amenities:

  1. Log into the Management Centre..
  2. Under the “Manage Listing” menu, select “Amenities”.
  3. Go through each section of amenities and check, or uncheck, those amenities that apply to your property.
  4. Click “Submit” to save your changes.

Changes pending: After you’ve submitted updates to your amenities you will notice that your changes are shown as “pending”. These changes can take up to 48 hours to occur, please check back in your Management Centre after the 48 hours to confirm your selections.

Flagged amenities: We use input from owners, travellers, and third-parties to determine which amenities are published. Therefore, sometimes you may notice that you have “flagged amenities”. This means that guests mentioned your property doesn’t offer a specific amenity which you had previously selected. These flagged amenities will not be visibly flagged to potential travellers on Tripadvisor, however, they will likely be removed from your listing. If you have any concerns, please contact Customer Support.

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Centre.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Confirm that the name and business role listed below your Management Response are accurate.
  7. Click "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your Tripadvisor listing. Upload photos that showcase what your business has to offer. Be sure to select a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Centre.
  2. Click on "Manage Listing" in the top menu and select, "Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. Tripadvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Centre.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on Tripadvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to Tripadvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Centre.
  2. Click on "Help & Settings" in the top menu and select "Help Centre."
  3. In the Help Centre, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat.”
  6. Respond to the prompts that follow.
  7. Then, provide additional information about the reviewer, including name, email, where they are from and stay date. Please provide as much information as possible to aid the investigation.

Read about our blackmail policy here.

Last Updated: 8 April 2019