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This entry titled actually refers to four adjoining streets north of the Duomo known collectively as the Quadrilatero d'Oro (Golden Quadrilateral): via Montenapoleone, via Borgospesso, via Della Spiga, and via Sant' Andrea, as shown on the map.
This fashion district is one of the most up-market areas in the world, filled with jewellers, boutiques and design and furnishing showrooms. Fashion, especially ready-to-wear, has made the Lombardy capital its home. It can be easily reached from Piazza della Scala, following via Manzoni a few blocks north or taking the Metro to Via Montenapoleone (MM3, yellow line).
Most of these streets are pedestrianized, making this area perfect for an afternoon stroll.
The main artery of this shopping heartland is Via Montenapoleone, lined with the most chich boutiques and most elegant fashion outlets, with parallel Via della Spiga running a close second. Via Montenapoleone, according to an American survey, is one of the fifteen most expensive and up-market streets in the world (together with New York's Fifth Avenue, Avenue des Champs Elysees in Paris, Causeway Bay in Hong Kong, Oxford Street in London and the Pitt Street Mall in Sidney). The street's name goes back to 1804 at the height of the the Napoleonic age. At that time Milan was teeming with foreigners, who crowded the city not only for business but particularly because - as Stendahl, a lover of Milan, emphasised - it was a rich republic dedicated to art and pleasure.
In the Golden Square as in via S. Andrea and via del Gesù, there are the most renowned Italian and international fashion boutiques, as the top fashion designers have their retail stores. They offer their extraordinary creations: clothes in gorgeous fabrics, perfumes, shoes, bags and may other limited production articles expressing the various talents of the Italian designers.
Milan is home to the flagship stores of a litany of designers: Armani, Krizia, Versace, Ermenegildo Zegna, Missoni, Moschino, Mila Schön, and Trussardi.
For more information about shopping in the area, please visit the following site: http://www.viamontenapoleone.org.
Designers in the fashion district
Let’s start from the most famous of all the streets of fashion:
In via Montenapoleone it's possible to find, amongst others, the atelier-showrooms of: Florentine leather specialist Gucci (via Montenapoleone 27 for bags, accessories, and clothing for men and women); Versace (via Montenapoleone 11 for men's and women's wear and accessories); the firm that shod Hollywood's stars during its later golden era, Salvatore Ferragamo (via Montenapoleone 20 outlet for men's shoes and via Montenapoleone 3 for women's shoes); Fratelli Rossetti, Etro (via Montenapoleone 5 for clothing for men and women, along with accessories and a discount outlet at Via Spartaco 3); Loro Piana, Luis Vuitton, Prada (via Montenapoleone 8 for menswear, shoes, and accessories or a high-profile boutique selling wear, accessories, and jewelry at the crossing of the Galleria Vittorio Emanuele 63 - Metro San Babila); Valentino (Via Montenapoleone 20 for menswear - the women's wear is sold at Via Santo Spirito 3); Ungaro (Via Montenapoleone 27 for men's and women's wear, accessories, bags, and shoes); Cartier and Tanino Crisci.
In Via Sant'Andrea, a street that crosses Via Montenapoleone you can find: Chanel, Fendi (via Sant'Andrea 16); Armani, Moschino (Via Sant'Andrea 12 for women's wear; men's and children's wear at Via Durini 14 - Metro San Babila); Kenzo, Cesare Paciotti, Hermés, Prada (via Sant'Andrea 21 for women's wear and accessories) and Trussardi (Via Sant'Andrea 5 for men's and women's wear as well as accessories), Missoni (at Via Sant'Andrea and Via Bagutta for colorful sweaters for men and women).
On Via Sant' Andrea there are also two interesting but fairly unknown museums: the Museo di Milano and the Museo di Storia Contemporanea. On Via Santo Spirito, 10 there is the Bagatti Valsecchi Museum, a not-for-profit historic house museum.
- Via Sant'Andrea crosses the famous Via della Spiga, where you can enjoy the shop windows at: Dolce e Gabbana (Via della Spiga 2 for carries women's wear - Via della Spiga 26 for menswear - furthmore there is also a youth-oriented fashion at Corso Venezia 7, metro Palestro); Krizia (Via della Spiga 23); Sergio Rossi, Gianfranco Ferré (Via Sant'Andrea 15 for women's wear and accessories - the men's lines are at Corso Venezia 6), Bottega Veneta, Tod's, Genny, Prada (Via della Spiga 1 for bags, shoes, and accessories - Via della Spiga 5 for underwear branch), Bulgari and Chopard.
One store, though, deserves a visit whether you're into his übertrendy designs or not: The Grand Central of Italian fashion is the flagship Armani Megastore, in the equally elegant Via Manzoni at no. 31, near La Scala (Metro Montenapoleone). This flagship store (and offices) covers 743 sq. m (8,000 sq. ft.) with outlets for Giorgio Armani's high-fashion creations: the Emporio Armani and Armani Jeans lines, plus the new Armani Casa selection of home furnishings, as well as flower, book, and art shops; a high-tech Sony electronics boutique/play center in the basement; and an Emporio Café, where to sip an aperitif, and branch of New York's Nobu sushi bar, with a dinner by the best Japanese chef to emerge in the last 10 years: Nobuyuki Matsuhisa who opened this chain of restaurants together with Robert de Niro. An Armani hotel being built on the top floors is scheduled to open in 2010.
Ermenegildo Zegna began as a textile house in 1910 (they still weave their own fabrics) and, since the late 1960s, has turned to making elegant, ready-to-wear men's suits that look custom tailored, sold in Milan at Via P. Verri 3 (Metro Montenapoleone or San Babila).
Furthmore, several designer boutiques in Milan are devoted to women's wear, and women's wear only. Laura Biagiotti, Via Borgospesso 19 (Metro Montenapoleone or San Babila); and Max Mara, on Corso Vittorio Emanuele where it crosses Galleria de Cristoforis (Metro San Babila). Mila Schön's elegant clothing for women and men is displayed in a neoclassical palazzo, along with accessories, perfumes, and linens, at Via Manzoni 45 (Metro Montenapoleone or San Babila). Miu Miu carries women's wear and shoes at Corso Venezia 3 (Metro Palestro).
For more shopping information please visit: http://www.tripadvisor.com/Travel-g18...
If you want to include the Golden Quadrilateral to your itinerary, please have a look to the following fashion quarter itinerary.
.. Milan is style..