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Home to some of Santa Barbara County’s most famous residents, Montecito has always had an irresistible allure, first attracting holiday-making movers and shakers in the 1880s. Today, locals, visitors and celebrities meander along Montecito’s stunning beaches, including famous Butterfly Beach, charming Coast Village Road and Upper Village. Drive or bike along the tree-shaded lanes, and do what the locals do: hang out on a sunny patio, read the paper and don't make a fuss if you see a famous face.