My husband and I spent our honeymoon at the Bahia Principe Tulum. We loved it. After our first step into the lobby we knew we had picked the best. The reception staff and Apple representatives were very helpful. We arrived at the resort around 12:30 and check-in isn't until 3pm, but our room was ready by the time we ate some lunch and got back to the desk. We were in Villa 14 which was a great location! We were steps away from the quieter pool, bar, and 24-hour snack bar. We were very close to the beach and were on the Akumal side of the resort so the beach was wonderful. The further you go towards the Tulum side, the more rocky the beach. We had heard rumor that you had to be on the beach at the crack of dawn to get a good chair with an umbrella. We were out around 9 or 10 each morning and had no problems, but I'm sure there are busier weeks than when we were there. We did notice that some people "reserved" their chairs the night before by leaving rocks on them. We just laughed and picked another umbrella! We took the advice of other Trip Advisor reviews and took beach shoes with us which we used a lot. The sand when you first get into the water is very rocky, and we stubbed our toes a lot if we didn't wear the shoes. Once you got past the initial rocks, the sand was wonderful, and on calm water days you could see lots of fish swimming around you. Most days there were yellow flags by our part of the beach, meaning that it was okay to swim, but that you had to be careful. There are man-made breakers, so most days even small children were okay in the water. The last day that we were there there were green flags out and that was the day we saw lots of fish and people were out snorkeling. The grounds were very well kept, and even after a big thunderstorm, groundskeepers were out picking up the leaves that fell from the bushes! Everyone is always smiling and willing to offer a friendly greeting. The food was fairly good. To be honest, most days it was just too hot to eat. We ate at the buffet and snack bar quite often for convenience sake and the food was good. There is a different theme every night at the buffet, so you can eat something different every time you go. The breakfast buffet is pretty much the same every day and the french toast is wonderful! They always have fresh juices and the honeydew juice is something we still talk about, it was so good. For meals, finding a table either near the center of the room by the fountain, or by a window is the best bet, as a good breeze can make you at least comfortable. We had a hard time with the heat and humidity. I'm a fairly heat-tolerant person, but there were days when it was unbearable if you weren't in the water. We had dinner reservations at Don Pablo and La Gran Tortuga. The food and service was wonderful and I would recommend both. Don Pablo is air conditioned, but when we went at 5:30pm, it was hot and stuffy. We ended up leaving because it was so hot it was making us sick. There was no movement in the air, and it got very stuffy. I believe as the night goes on and the air conditioning has time to take effect that it would be nice, but at 5:30 pm it was not. La Gran Tortuga is not air conditioned, but close enough to the beach that there is a great breeze. We got a table right next to a window, and opened it wide. Temperature wise that made it comfortable, but then we got attacked by the first and only mosquitoes we saw all week! We took only one excursion, the Mayan Adventure snorkeling tour. It was great. We went to three different sites to snorkel. We saw great fish in the lagoon and ocean, an incredible underground cave, and a beautiful cenote. It was around 75USD per person, but worth every cent. We did some shopping for souveniers at the Hacienda Dona Isabel, which was only a few minute walk away, but it seemed like most of the shops had all the same things. Overall, aside from the hot dining conditions, we loved the Bahia and would gladly return for a repeat trip. I found these reviews to be so helpful that I decided to write my own. If anyone has any questions or would like to see some pictures, feel free to email me.