We use to frequent the location in west long branch. It was always amazing. We visited the location in pier village tonight. The ice cream was just ok. For the prices they charge it should be excellent. They also do not take credit cards. There is a little sign near the register so you don't see it until you go to pay. They then direct you to there atm machine with a large fee. They charge between $20 and $30 for a cake and for two kids ice creams with sprinkle it was $10. They really need to except credit cards with the prices they charge. We will not be returning. Hoffmans ice cream right down the road is so much better.