This is truly an example of the Modern Tasting Room
Maybe I am just getting old but I remember when Tasting Rooms were a type of advertising for the winery. A thing that cost the winery a little money but they wanted to show you the quality of their wines and the quality of the people at the winery; so when you went home you would buy some of their wines.
This is not the purpose of the Modern Tasting Room. They don’t want to talk about the vintage, they don’t want to talk about the varietals, they don’t want to talk about wine. What they want to talk about is joining the Wine Club, purchasing wine by the case, selling bottles at inflated prices, buying a sweat shirt ..................... Anything that will get your money and get it now. They sound more like aluminum siding or encyclopedia salesmen than wine makers. It is not the same.
Which came first the chicken or the egg. I know in the old days lots of people came to visit Tasting Rooms for a free drunk and the wineries had to start charging for tasting but .....................
A lot of the romance has gone from a visit to the wine country!!!!!!!
Paradise Ridge is not a bad place it is just the way things are or have become. And if the new economic attitude of this tasting room is annoying, don’t go near Napa.
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