This attraction is vastly unadvertised. The road is challenging offering many experiences for all the senses. Once you get to the top, the views are just breathtaking. We've drove plenty of mountains and have seen views from many summits and Equinox is beautiful. Yes, you pay an entrance fee of $10 per car plus $2 for every passenger, but it's worth it. Definetely go up there if you are in the area.