I did not purchase anything in this shop nor did I find a hard-sell like other reviewers did. I would not suggest anyone buy a rug there -- because it's not a rug shop at all. And no, the staff I met were not Jewish. But, if you have a good eye, there are some good pieces in this place. ...but you have to have a good eye and you have to be prepared to both a) bargain and b) walk away if the price is too high.