We (2 persons) stayed in this hotel for a week in sept 2021. We've booked it via TUI and we're suprised about the good quality of the hotel compared to the low price.
The room was large with a good airconditioning (although we had to ask to turn it on at the desk, you would expect this to be done already before checking in). The bathroom was quite narrow. It's a typical Italian hotelroom with colorful tiles on the floor. The room could have been cleaner, especially near the toilet, but it was solved properly when asked. Room was also equipped with a small seaview balcony, a safe and a big TV-screen.
The personnel was very friendly, except 2 guys in the restaurant. One of them even managed to insult another (non-Italian) customer, when she had brought some sand from the beach in the dining room.
The breakfast was fine (compared to other Italian hotels), the diner was moderate (especially the fish dishes could be better). The food quality improved, when a large group of bus tourists had left. Although we had a seperate dining room, this group made an awful lot of noise during diner time because it was so large. The prices of the drinks were reasonable.
The hotel was located at the boulevard and very near to the beach and the town centre.
In front of the hotel is a swimming pool with a lot of beach chairs. I also rented a bike at the hotel (thay only have small women bikes without gears - that's a pity) and was suprised about the amount of safe cycling paths in the environment.
Forte dei Marmi itself is - to our surprise - a very expensive place, with a lot of luxury shops. We also happened to see the finish of the "Crazy Race" with about 100 very expensive sportscars!
There's an awful lot of things to day in the neighbourhood, e.g. the Carrara marble quarries, Lucca, Pisa, Cinque Terre and Florence. Also don't forget to visit the market of Forte Dei Marmi, the most luxurious we've ever seen! It's very near to the hotel.

Stayed in this hotel with the Travelsphere group during their Cinque Terre Tour last week. I think the pictures don't quite do the hotel justice. I normally stay in hotels a lot plusher than this but this was the hotel chosen for the tour.

I must admit even though it is very basic when it comes to furniture and lacks ambience due to furnishings and colours I cannot fault the cleanliness and the nice staff that were working during my stay.

I had a standard double on the first floor towards the front of the hotel facing towards the sea across the road, the room was large bright and airy, simply furnished but with lots of hanging space and drawers, the bathroom was a good size and spotlessly clean - the room is tiled which has good and bad points - nearly slipped twice!
The room really was adequate for my stay as I was out during the day - had a safe and hairdryer in bathroom - I took my own travel jug and coffee as there was not tea/coffee making facilities in the room and I do like a cuppa coffee as soon as my eyes open

There is a bar but annoyingly they didn't like people taking drinks from the bar into the dining room. The drinks are very sensibly priced Aperol Spritz at 6 euros. The bar staff were chatty, helpful - really nice - cant remember his name but the young Albanian bar/ waiter was very pleasant.

I didn't particularly like the food - the salad buffet at the start was far better than the 3 course meal that followed - twice I had fish and eggs that were like rubber! - it was very bland food - and usually turned up luke warm so I wont pass such praise on the food front

The young girls on the Reception desk were also so friendly and extremely helpful, always smiling and there to answer any queries - I did actually mention to the manager of the hotel how nice I found all the staff I came across during my stay

There is a pool which was clean and had adequate beds/seating - there were bikes to rent which I thoroughly recommend - you can cycle to Viareggio about 45 mins each way

The only downside of this area is that the local shops are all designer which if you are not into designer shops leaves you with nothing to do in the evening locally other than eat or drink as there are no nice little shops to stroll in and out of to while away the evening after a meal.

The location is good though to use as a base to tour Pisa, Lucca, Lerici, Cinque Terre, Portofino, Portovenere etc

It literally is a stones throw across the road to a beach but you are looking at 30 euros plus to hire beds/chairs and you are like sardines!

If you are into running and cycling like I am then you will like the way you can run and cycle safely on the designated paths - if you do wave to Andrea Bocelli as you pass his house on the main road!