I've been going to Apex Massage bimonthly for 2 1/2 years now. I had tried several places downtown before settling on Apex and have been really happy. I've consistently been impressed with the quality of massages. I really like that there is virtually no pressure to re-book, and especially no pressure to re-book with the same therapist.
I've tried several of the therapists and found a range of skill from average to excellent. They offer a few different techniques, which is great. I've always felt really good after a massage and find them, for the most part, responsive to my specific needs.
I also find the therapists not terribly chatty, or at least able to gauge how much I want to chat. Personally, I like a quiet massage where I can be lost in my own thoughts and I've always received that at Apex.
A few times they've even followed up to provide additional stretches that I can do at home. I really like that extra time and thought they put into me and that they care that I get feeling better.
I saw some other reviews bringing up the music. Most of the time I'm treated to some contemporary acoustic music (AAA style), usually I recognize a few of the tracks and I really like that. I'm not a big fan of "spa music", which I find cheesy. I was only there once when they were playing something I didn't like and the therapist changed the music for me without any complaint.
The price is a bit higher than other places, which isn't great, but obviously it doesn't bother me enough to switch. If you subscribe to their newsletter, they send out discounts from time to time so it's not always shy of a $100 bill.
It's rather close to where I live in Sunnyside. I like to take the train to Banff Trail station and it's a short walk from there, although not always so pleasant if it's raining or snowing that day. They don't have any bike locks, unfortunately.
I usually do massages when I have a weekday off, so I haven't had any issues booking. I've had several days where I've called when they open and been able to get a massage in a couple hours. If I plan on going on a weekend or evening, I try to book a week ahead of time and have never had problems. They always seem really accommodating, patient and helpful.
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