From airport check in in Atlanta to disembarking in Manchester., the Virgin Atlantic representatives and in flight staff are a credit to this airline and go out of their way to deliver a truly customer focused experience. Having previously flown this route numerous times with USA based airlines, the contrast is amazing. Welcoming smiles, attention to detail, no abrupt "you're only a bum on a seat" that I have experienced previously, I was made to feel I was a valuable customer. I chose Premium as it was an overnight flight and was not disappointed, although, from my seat on the upper deck of a Boeing 747, I saw that economy passengers were also properly accommodated by the in flight crew too. Unlike USA airlines, the crew were very visible and attentive for the whole of the flight, not retiring behind closed curtains and making one feel like an unwelcome intruder if approaching them, or, sin of sins, pressing the call button, for a drink or snack. Indeed, a very welcome help yourself spread was available at all times during the flight, a very unique in my experiences, facility I have no hesitation in recommending Virgin Atlantic and just wish their flights were available on the other routes that I travel.