There is a saying that the small things matter the most especially when done perfectly. This is my experience with ANA service. Flew from Manila to Tokyo on a 787-8 with a connecting flight on 737-8 from Narita to Sapporo. The way the flight crew served economy class passengers is truly satisfying, each one making sure that the need of the passenger is met. What amazes me is despite their handicap in English (and my extremely poor knowledge of Japanese), they surely made a way what I personally required is understood and provided. Japanese food selection was served on both flights and that was a good thing indeed.
I also prefer their flight connections than their main competitor on the domestic route. Oh yes, their plane toilets will already give you a glimpse of the popular Japanese commodes - go and see when you fly ANA international :)