Alaska does a great job, and it seems like they get better every year. Alaska keeps advancing in technology and customer service. Love being an Alaska mileage member, with the App, their Credit Card, Alaska Dining, companion discount fare, printed bag tags from home, free checked bag, etc. Their onboard in-flight free texting service, and free entertainment, is another plus. Alaska's frequent flier program also provides benefits with other carriers like American, etc. Plus Alaska has the best options in and out of most West Coast airports, with service throughout the U.S.