I'll be in the Pasadena area for New Years and would love to see the Rose Bowl Parade. As someone who spent a few years watching the Macy Parade in NY I was surprised to see it would cost $400 for my husband and I to bring our son and his gf to watch. Is it really necessary, to buy seats??? Would love feedback from anyone regarding the freebies. Is the entire parade route packed 10 deep? Its going to take a little arm twisting to get hubby and son to go.