Yes, you've read it correctly!!
Lidl the discount supermarket are now offering hotel specials in selected 3*, 4* and 5* hotels in Ireland and Northern Ireland for €49 per person per night including dinner, bed and breakfast. No minimum or maximum number of nights, stay dates are the 18th March to the 31st May 2010 and the accommodation must be booked before the 30th April.
The only proviso is that it only applies to minimum 2 sharing
More details at Lidl-Breaks.ie