We are planning a trip to Jamaica over the Christmas/New Years time frame. This will be our first trip to Jamaica- Negril area- and I was wondering when the best time to book would be? Are the better deals earlier in the summer or later in the fall. I seem to remember some of the best deals around the end of July when I was just browsing last year. We are looking at some of the adult only resorts such as Couples or Sandals. Any thoughts?