We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
New! Find and book your ideal hotel on TripAdvisor — and get the lowest prices

Lure Fishbar

Certificate of Excellence
€€ - €€€
Neighbourhood:
SoHo
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Neighbourhoods
Neighbourhoods
Get directions
142 Mercer St, New York City, NY 10012-3212 (Prince & Mercer Streets)
+1 212-431-7676
Website
Today
11:00 - 00:00
Closed now
All hours
Hours:
Sun 11:00 - 22:00
Mon - Thu 11:30 - 23:00
Fri 11:30 - 00:00
Sat 11:00 - 00:00
More Info
Add Photo Write a Review

413 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Language
  • More
Showing 347: English reviews
Toronto
Level Contributor
51 reviews
32 restaurant reviews
common_n_restaurant_reviews_1bd8 7 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

We were in NYC for 3 nights and decided on fish for our first night. All the reviews pointed us to Lure, so knowing that we had broadway show tickets, we arrived a bit early for our 6:30 reservation and were promptly seated. The place is quite large and has a cool cruise ship decor that clearly took a lot... More 

Helpful?
Thank Tom A
chicago, illinois
Level Contributor
28 reviews
7 restaurant reviews
common_n_restaurant_reviews_1bd8 34 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Soho is filled with so many good restaurants. So, we walked around and just decided to try this place out. You go down some stairs to enter the subterranean restaurant, which looks like you are eating inside a ship. We were greeted warmly as the restaurant was very busy. We snagged a table near the bar and had excellent service.... More 

Helpful?
Thank Golfer2016
Level Contributor
21 reviews
7 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

This place is beautiful, I ate the best gnocchi with lobster of my life, and everything that I taste was so yummy! I recommend it!

Helpful?
Thank Elise L
New York City, New York
Level Contributor
305 reviews
280 restaurant reviews
common_n_restaurant_reviews_1bd8 85 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

The food was very good, fresh and beautifully prepared. The service was attentive and professional. There is a lot of noise in the dining room, but we are in a quieter room at the side and it was lovely to be able to talk. I look forward to going again. I did find it odd to have potato chips as... More 

Helpful?
Thank corsicus
Donegal, Ireland
Level Contributor
52 reviews
19 restaurant reviews
common_n_restaurant_reviews_1bd8 12 helpful votes
4 of 5 bubbles Reviewed 3 weeks ago via mobile

Although very busy for a Friday night, the seafood in this restaurant was pretty amazing, great sushi and quaint nautical decor!

Helpful?
Thank claire d
Level Contributor
52 reviews
20 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
4 of 5 bubbles Reviewed 4 weeks ago

Great food, try the appetizers, shrimp tempura is a must! The decor resembles the interior of a early 1900s liner. Only problem is the noise, >80 dB, hard to have a conversation.

Helpful?
Thank Debbi W
Atlanta, Georgia
Level Contributor
16 reviews
11 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
5 of 5 bubbles Reviewed 26 October 2016 via mobile

Lure Fishbar was an amazing dining experience. The menu is well put together, and the wine list more than satisfied our needs for my girlfriend's birthday. It was an enjoyable evening, and left a permanent smile on her face.

Helpful?
Thank Blue H
Warwick, New York
Level Contributor
64 reviews
48 restaurant reviews
common_n_restaurant_reviews_1bd8 13 helpful votes
4 of 5 bubbles Reviewed 19 October 2016 via mobile

Stopped in at 7:00 on a Tuesday evening with no reservations, got a table for two immediately. The service was spot on and the food was excellent. I highly recommend the crispy calamari app. All the house special sushi rolls were delicious. Wine by the glass was poured at the table, nice touch.

Helpful?
Thank Craig F
Brighton, United Kingdom
Level Contributor
45 reviews
19 restaurant reviews
common_n_restaurant_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 19 October 2016

What a great place to eat. Superb fish menu linked to great service and busy atmosphere. The food was outstanding and I particularly liked the great choice of different high quality saki on offer The shishami was first rate

Helpful?
Thank Ken B
Level Contributor
14 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed 18 October 2016 via mobile

Well prepared, fresh seafood with a minimalist approach that allows the natural taste of the product to shine through. Beautiful, flakey Alaskan halibut with fennel and braised olives, sweet crab legs and delectable oysters. A must if you're in Soho, just below a dramatic space dedicated to Prada. The only reason I didn't give it 5 stars was due to... More 

Helpful?
Thank Justine E

Travellers who viewed Lure Fishbar also viewed

New York City, NY
New York City, NY
 
New York City, NY
New York City, NY
 

Been to Lure Fishbar? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    Service
    4 of 5 bubbles
  • Value
    3.5 of 5 bubbles
    Atmosphere
    4 of 5 bubbles
Average prices
US$31 - US$50
Cuisine
Seafood, Sushi, Soups
Meals
Lunch, Dinner, Brunch, After-hours
Restaurant features
Reservations, Seating, Waitstaff, Serves Alcohol, Full Bar
Dining Style
Casual Elegant
Good for
Business meetings, Bar Scene
Open Hours
Sunday
11:00 - 22:00
Monday
11:30 - 23:00
Tuesday
11:30 - 23:00
Wednesday
11:30 - 23:00
Thursday
11:30 - 23:00
Friday
11:30 - 00:00
Saturday
11:00 - 00:00
Location and Contact Information
  • Address: 142 Mercer St, New York City, NY 10012-3212
    (Prince & Mercer Streets)
  • Public Transportation: N,R,F,V,B
  • Location: United States  >  New York (NY)  >  New York City>  > SoHo
  • Neighbourhood: SoHo
  • Phone Number: +1 212-431-7676

Questions & Answers

Questions? Get answers from Lure Fishbar staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in SoHo

Neighbourhood Profile
SoHo
Once the artistic hub of New York City, SoHo (South of Houston) is now one of the premiere shopping destinations in the world. Housing everything from the most popular luxury brands to swank boutiques you won’t find anywhere else, this is a sophisticated shopper’s dream come true. Broadway teems with big-name stores and people during the day, while Prince and Spring Streets are the other main drags to explore by foot. Take a detour down the quieter side streets to see the real star of the district –majestic cast-iron architecture everywhere you look. What were once warehouses and art studios are now meticulously restored loft buildings favored by many of New York’s celebrities, making SoHo one of the trendiest addresses in the city. The pretty streets of Nolita (North of Little Italy) offer a more sedate vibe, with plenty of tiny boutiques and hip restaurants to seek out.
Explore this neighbourhood