We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Want the lowest hotel prices? You're in the right place. We check 200+ sites for you.

Lure Fishbar

Certificate of Excellence
€€ - €€€
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
142 Mercer St, New York City, NY 10012-3212 (Prince & Mercer Streets)
+1 212-431-7676
11:30 - 23:00
Closed now
See all hours
Sun 11:00 - 22:00
Mon - Thu 11:30 - 23:00
Fri 11:30 - 00:00
Sat 11:00 - 00:00
More Info
Add Photo Write a Review

440 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 367: English reviews
Level Contributor
34 reviews
24 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
3 of 5 bubbles Reviewed yesterday NEW

Overpriced food and drinks, visited on New Years Day so a lot of things were not available, the service was rushed totally impersonal !

Thank mbukAscot
Level Contributor
55 reviews
36 restaurant reviews
common_n_restaurant_reviews_1bd8 18 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW

Spent New Year's Eve dining in this restaurant. Staff were awesome and the food was delicious. Enjoyed oysters, sushi and other fishy dishes! Reservations are definitely a must.

Thank AJGE
Atlanta, Georgia
Level Contributor
123 reviews
79 restaurant reviews
common_n_restaurant_reviews_1bd8 32 helpful votes
1 of 5 bubbles Reviewed 1 week ago

To start with, the drinks if prepared are abysmal (18$ per BTW) The martini tastes like everything but.A shame. The appetizers ,we tried Buffalo chicken,Calamari.Tempura shrimps.The best of all 3 was yes the chicken and it was average.The shrimp ,edible fresh at least, the calamari a leftover from lunch or something refried or reheated, went back as is Then the... More 

Thank rhonaalice
Alameda, CA
Level Contributor
69 reviews
44 restaurant reviews
common_n_restaurant_reviews_1bd8 29 helpful votes
4 of 5 bubbles Reviewed 1 week ago

We had a party for 8 at the restaurant (reservations are a must). Food was very good as was the service. We started with sushi then had oysters. People ordered pasta, as well as more sushi. Loud, so hard to have a conversation across a large table.

Thank John F
Anchorage, Alaska
Level Contributor
19 reviews
16 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
4 of 5 bubbles Reviewed 1 week ago

My youngest son and his wife are foodies. We had to eat an Eater 38 restaurant. I'm 36 years older and generally prefer a top 100 World Best Chef or a Wine Spectator Grand Level wine list and restaurant. So I perused the list of 38 and realized that I had eaten at seven restaurants on the list. I chose... More 

Thank Jon K
Monte-Carlo, Monaco
Level Contributor
462 reviews
291 restaurant reviews
common_n_restaurant_reviews_1bd8 116 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago

Recommended as best Fish eatery I was disappointed. the food was ok but the service and atmosphere are more like a diner. Loud children and sloppy waiters destroy what could be excellent food. Maybe it was a bad day, i will give it another try as i don't like to write bad reviews.

Thank Thomas K
Level Contributor
172 reviews
91 restaurant reviews
common_n_restaurant_reviews_1bd8 167 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago via mobile

The interior of this place is wonderful. Cosy, smart and a great effort has been made to get it looking like a beautiful yacht. It works. We started with oysters and both types were delicious. The IPA beer and the Chablis were also very good. The sushi was not as good as we were expecting and the coffee was terrible.... More 

Thank Lulusmum
Manila, Philippines
Level Contributor
41 reviews
25 restaurant reviews
common_n_restaurant_reviews_1bd8 14 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago via mobile

Dropped by after checking it out from the window and the interiors looked cool. Yacht feel. The Oysters tough were smaller than I expected so I wasn't too happy about that

Thank Jujut E
Hong Kong, China
Level Contributor
27 reviews
24 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago via mobile

Went there for happy hour..the Deviled Eggs and Clams Casino were amazing. The sushi rolls were also good. Our waiter was excellent and overall, good food and good price. Love it..

Thank Justin W
New York City, New York
Level Contributor
15 reviews
9 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago

Really. So rarely eat in SoHo and this recent friends dinner more than confirmed why I won't be back anytime soon or anywhere in SoHo. Why? For the over-prriced average fish dishes in a seemingly "down-town" yacht like environment suited for newly affluent, not-so-cultivated locals and bridge & tunnel crowd seeking loud look-at-me in a booth, texting, eating and drinking... More 

Thank 123Niagara

Travellers who viewed Lure Fishbar also viewed

New York City, NY
New York City, NY

Been to Lure Fishbar? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    3.5 of 5 bubbles
    4 of 5 bubbles
Average prices
US$31 - US$50
Sushi, Soups, Seafood
Lunch, Dinner, Brunch, After-hours
Restaurant features
Reservations, Seating, Waitstaff, Serves Alcohol, Full Bar
Dining Style
Casual Elegant
Good for
Groups, Special Occasion Dining, Business meetings, Bar Scene
Open Hours
11:00 - 22:00
11:30 - 23:00
11:30 - 23:00
11:30 - 23:00
11:30 - 23:00
11:30 - 00:00
11:00 - 00:00
Location and Contact Information
  • Address: 142 Mercer St, New York City, NY 10012-3212
    (Prince & Mercer Streets)
  • Public Transportation: N,R,F,V,B
  • Location: United States  >  New York (NY)  >  New York City>  > SoHo
  • Neighbourhood: SoHo
  • Phone Number: +1 212-431-7676

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Lure Fishbar and other visitors
1 question
Ask a question
1 month ago

See all questions (1)

Questions? Get answers from Lure Fishbar staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in SoHo

Neighbourhood Profile
Once the artistic hub of New York City, SoHo (South of Houston) is now one of the premiere shopping destinations in the world. Housing everything from the most popular luxury brands to swank boutiques you won’t find anywhere else, this is a sophisticated shopper’s dream come true. Broadway teems with big-name stores and people during the day, while Prince and Spring Streets are the other main drags to explore by foot. Take a detour down the quieter side streets to see the real star of the district –majestic cast-iron architecture everywhere you look. What were once warehouses and art studios are now meticulously restored loft buildings favored by many of New York’s celebrities, making SoHo one of the trendiest addresses in the city. The pretty streets of Nolita (North of Little Italy) offer a more sedate vibe, with plenty of tiny boutiques and hip restaurants to seek out.
Explore this neighbourhood