We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

The Counter

Certificate of Excellence
€€ - €€€
Neighbourhood:
Midtown
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Neighbourhoods
Neighbourhoods
Get directions
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
Website
Today
11:00 - 23:00
Open now
See all hours
Hours:
Sun - Sat 11:00 - 23:00
More Info
Add Photo Write a Review

1,158 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Language
  • More
Showing 657: English reviews
Bangor, United Kingdom
Level Contributor
46 reviews
27 restaurant reviews
common_n_restaurant_reviews_1bd8 7 helpful votes
Reviewed yesterday NEW

We visited The Counter on our first night in NY when we headed to Times Square to enjoy the buzz and were looking for somewhere handy to eat. The Restaurant was very busy but we were quickly found a table. We both opted for the burgers which were very good but probably could have been a bit warmer. There was... More 

Helpful?
Thank WendyR390
McConnelsvill
Level Contributor
69 reviews
30 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
Reviewed 3 days ago NEW

This was a wonderful eating experience after spending the day sight seeing. It was fun to go through their order form and build your own burger and choosing your sides to go with it. The hostess and waitress was both friendly and courteous. The food was delicious. The atmosphere was fun but very busy.

Helpful?
Thank Bobbi P
Dallas, Texas
Level Contributor
27 reviews
17 restaurant reviews
common_n_restaurant_reviews_1bd8 7 helpful votes
Reviewed 4 days ago NEW via mobile

A very pleasent surprise! Great atmosphere, great service. You select the size of burger (and YAY they have a vegan burger), type of roll and toppings. The topping selection is amazing! Organic greens. Yum. The fries were crispy and hot. I will be going back.

Helpful?
Thank JBJRT
Hamburg, New York
Level Contributor
100 reviews
57 restaurant reviews
common_n_restaurant_reviews_1bd8 12 helpful votes
Reviewed 1 week ago

Found The Counter walking by, stopped to read the menu in the window and was presented with a coupon for "free" french fries. Service was prompt, food was very high quality, and the choices are plentiful.

Helpful?
Thank SJBandkids
midwest
Level Contributor
56 reviews
45 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
Reviewed 1 week ago

Build your own burger. The burger was good and so were the shoestring fries.they were busy, but our server did a great job.

Helpful?
Thank evilearl
Oklahoma City, Oklahoma
Level Contributor
66 reviews
42 restaurant reviews
common_n_restaurant_reviews_1bd8 16 helpful votes
Reviewed 1 week ago via mobile

We were looking for something that was close to the Sondheim theater 🎭 and would be pretty quick and not super expensive (remember this is Times Square). My husband and I both had turkey burgers and enjoyed them. We were handed a coupon for fries when we walked up to the door and they were very good - shoe string... More 

Helpful?
Thank SingingAgnes
1 review
Reviewed 2 weeks ago via mobile

The Burger was tasty and the service couldn't have been better. The surprise I got days later... they charged me twice for a single burger and I realised when I checked my credit card... $50 for a burger and some fries...

Helpful?
Thank Luis Y
netherlands
Level Contributor
76 reviews
37 restaurant reviews
common_n_restaurant_reviews_1bd8 51 helpful votes
Reviewed 3 weeks ago via mobile

The self built burger had been the most delicious ever according to my partner. I had a vegetarian burger that was not too good and very difficult to eat, falling apart and bits all over the plate. Had the fresh limonade which was not fresh but made with syrup... Too expensive for what it offered compared to other places similar... More 

Helpful?
Thank Citizen_Stu
Coraopolis, Pennsylvania
Level Contributor
275 reviews
156 restaurant reviews
common_n_restaurant_reviews_1bd8 33 helpful votes
Reviewed 3 weeks ago

The food and service here are very good. If you're in the mood for a good burger, this is a great choice! Always busy, but I enjoy sitting at the bar and we've normally been able to find a seat there.

Helpful?
Thank KatKealy
London, United Kingdom
Level Contributor
59 reviews
39 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
Reviewed 3 weeks ago

We were walking towards times square discussing food and randomly discussing the different options for a vegetarian burger and how to to customise it. It was like fate we were also trying to find a food place and stumbled across The counter who do customised burgers". It was settled our feet needed to rest and our stomachs wanted food. This... More 

Helpful?
Thank kruppy91

Travellers who viewed The Counter also viewed

 

Been to The Counter? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    Service
  • Value
    Atmosphere
Cuisine
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
Meals
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Kids, Child-friendly, Local cuisine
Open Hours
Sunday
11:00 - 23:00
Monday
11:00 - 23:00
Tuesday
11:00 - 23:00
Wednesday
11:00 - 23:00
Thursday
11:00 - 23:00
Friday
11:00 - 23:00
Saturday
11:00 - 23:00
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of The Counter and other visitors
5 questions
Ask a question

See all questions (5)

Questions? Get answers from The Counter staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in Midtown

Neighbourhood Profile
Midtown
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
Explore this neighbourhood