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The Beach Plum

17 Ocean Blvd, North Hampton, NH 03862-2325
+1 603-964-7451
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  • Excellent55%
  • Very good26%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“ice cream” (117 reviews)
“lobster roll” (133 reviews)
Closed Now
All hours
Seafood, Fast food
€€ - €€€
17 Ocean Blvd, North Hampton, NH 03862-2325
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Reviews (264)
Traveller rating
Traveller type
Time of year

1 - 10 of 264 reviews

Reviewed 1 week ago

This was my first, and probably last, time here. Walking up to order you have no clue what line to stand in, because you can't see the "order" and "pick up" window signs until you're up close. There are people standing everywhere, waiting to order...More

Thank mchelle77
Reviewed 2 weeks ago

I just went to THE Beach Plum to get my summer lobster roll! It is juicy and succulent in a hotdog roll! Just lobster no fillers! The best ! I also had a low fat yogurt pistachio milkshake that was loaded with pistachios! Excellent! Perfect...More

Thank betsyk757
Reviewed 4 weeks ago

My husband and I always look for a good Lobster Roll, and when we were in Portsmouth, NH, just last week we found the best we've ever had!!! Found it here at N. Hampton Beach. The IPA beer, Shipwreck was also very good. As was...More

Thank Marilyn S
Reviewed 11 April 2017 via mobile

Terrible customer service, no one told us the soft serve machine didn't work or where the line was to order from one window. Employees working were so slow and were not wearing gloves. Unreal.

Thank Alexa J
Reviewed 7 April 2017 via mobile

In the earlier part of the 2000's this was my second home away from home. Good food and friendly staff make for a pleasant​visit. A little pricey but not terribly bad.

Thank Joseph E
Reviewed 29 March 2017

When we drove north from the Boston airport toward Maine, we followed a blizzard that had knocked out power in many areas. A couple of surf shop owners recommend the Beach Plum and assured us it would be open. The outdoor tables were a foot...More

Thank PDPR
Reviewed 22 November 2016

New Hampshire classic ice cream on the beach in north Hampton....lots of selection and great beach location

Thank mdinola
Reviewed 25 October 2016

Since my husband and I had heard so much about the lobster rolls at Beach Plum, we had dinner there one night. The medium lobster roll was filled with lobster at a competitive price. There was a special that if you spent a certain ampunt...More

Thank WandLC
Reviewed 13 October 2016

OK ... so we've been traveling around the Canadian maritimes and northeast U.S. But we hadn't yet had a lobster roll. Where is the best, we asked. The Beach Plum we were told. Heck I don't know if it's the best because I've only had...More

1  Thank AK_Steve_AK
Reviewed 6 October 2016

Went here for a bite to eat . The food is way over priced ,small portions and lousy service. The menu is different than the other beach plum restaurants. I was overcharged for a small lobster roll. The staff argued about it instead of resolving...More

Thank LoganRyan1986
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$7 - US$20
Lunch, Dinner
Restaurant features
Parking Available, Street Parking, Free Off-Street Parking, Wheelchair Accessible, Accepts American Express, Accepts Mastercard, Accepts Visa, Accepts Discover, Takeout, Outdoor Seating, Seating
Good for
Kids, View, Child-friendly, Local cuisine
Open Hours
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
Location and Contact Information
  • Address: 17 Ocean Blvd, North Hampton, NH 03862-2325
  • Location: United States  >  New Hampshire (NH)  >  North Hampton
  • Phone Number: +1 603-964-7451
  • E-mail
Award winning lobster rolls & 78 ice creams and frozen yogurts bring customers here from miles away! We also offer foot long hot dogs with your favorite toppings, overstuffed jumbo rolls & wraps, delicious salads, our famous award winning chunky lobster bisque and lobster seafood chowder. Clam chowder, fish chowder and other chowders and soups also compliment our lobster rolls and other entrees. Dine outside at shaded picnic tables across from the beach or order take-out to eat on the seawall or sandy beach. Our lobster rolls feature 3 sizes: 6oz, 8oz or a bulging overstuffed 10oz roll. Or try foot long lobster rolls weighing in at 12oz, 16oz or a whopping 20oz. Our lobster rolls have been honored as New England's best by NECN, Best in NH 8 years, Best of Taste 6 years and Best of The Hampton Beach Seafood Festival 8 times! Looking for great fried seafood? Travel just 10 minutes to our Portsmouth location at 2800 Lafayette Rd for award winning fried clams & other fried seafoods!