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US$3 - US$14
Cafe, British
Special Diets
Vegetarian Friendly, Vegan Options, Gluten Free Options
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0.4 km from Piccadilly Circus
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All reviews cupcakes brownie cookies and cream red velvet cookie dough carnaby street cupcake shop cup cakes icing buttercream bake soho tube takeaway
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Reviewed 15 June 2021

I’ve known many YouTubers and people to rave about this place and we had to go and try it. We ordered a cookie, cereal milk mini cupcake, cookies and cream mini cupcake and also a banoffe one. Everything was so bland and lacked flavour I...think think the only thing that wasn’t a let down was a presentation. As people that love food we’re willing to spend a bit more on food and treats. It was honestly garbage.More

Date of visit: June 2021
Reviewed 1 November 2020 via mobile

What a lovely bakery. I have visited twice now and both times the staff were super friendly and welcoming. The NYC cookies are the best I’ve had- would certainly recommend! Make sure to visit if you’re in London

Date of visit: October 2020
Reviewed 9 October 2020 via mobile

We had the luxury hot chocolate it tastes so nice and light. Raspberry cupcake was amazing sponge was soft and fresh. Nyc cookies are chunky and taste good it is a small space hardly room to sit in but friendly staff and hood service

Date of visit: October 2020
Reviewed 2 October 2020

Crumbs and Doilies is a little piece of heaven tucked away in Soho. It's instantly eye-catching when you walk in, the whole shop is completely spotless and shiny. The staff are friendly, upbeat and welcoming. This can't have been an easy year for any independent...business but these guys are still fighting the good fight. Every single thing we bought was beyond delicious and well worth every penny. To those complaining about the price, have you considered the full range of premium ingredients which goes into every item? The extortionate cost of rent in London? Staff, uniforms, even website hosting fees? Buying an item which has been made by hand and 100% from scratch using only the best quality components for less than £5 is a bargain. This is far more than a cupcake shop. The YouTube channel alone is surely an act of community service and this is one of the reasons that so many of us love you so dearly. Thank you Crumbs and Doilies, I hope to see you again really soon.More

Date of visit: October 2020
Reviewed 29 June 2020 via mobile

Yummy Cupcakes Very Kind Staff! We visited Crumbs and Doilies because I am a big fan of Jemma from Youtube. ( If you don’t follow her she is @cupcakejemma ) She wasn’t in on that particular day because of her knee surgery but the staff...very kindly offered me a notebook to write her a note. They were cheerful and funny. We ordered the mini cupcakes which were delicious. Thé cupcakes were of course pricey but hey , that’s what you get for buying from a youtube famous bakery.More

Date of visit: January 2020
Reviewed 28 May 2020

Absolutely love the cupcakes here, so cute, lovely decorations. However- they are extremely overpriced...even for London really. It's worth an occasional treat, especially if you're coming here from Youtube. I do recommend them to people who don't mind spending a stupid amount on food.

Date of visit: February 2020
Reviewed 12 April 2020

We are always happy to come back when we are in town. Following CupcakeJemma from her first videos, we really love her philosophy and the way she created this beautiful bakery in soho. Don't have a favourite one, everything is delicious!

Date of visit: December 2019
Reviewed 6 March 2020

I'm writing this review for a birthday cake I had ordered with rose and pistachio flavour and a custom space theme. The team at Crumbs and Doilies not only delivered the cake on time and as per specification but the taste was out of this...world. The price I paid and the cake that I got was just amazing, and worth every penny. If anyone is looking to get any cake (celebratory or not), Crumbs and Doilies it the place to go.More

Date of visit: September 2019
Reviewed 21 February 2020

Delicious cupcakes (large and small) and delicious coffee! I had the mini cupcakes: red velvet, triple chocolate, biscoff and cookies and cream and all were equally as good. Also, bring your own coffee cup for a discount!

Date of visit: February 2020
Reviewed 21 February 2020 via mobile

I was not a dessert guy but went there with my home ladies who loved sweet. This shop was extremely small but quite crowded, which can accommodate around 10 people to sit down. Ladies said the cup cakes were good & I’ll take it as...said. My macchiato was a bit too acidic for me & not quite impressive.More

Date of visit: February 2020
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Questions & Answers
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14 August 2019|
Response from jemmacrumbs | Property representative |
Hi We would never recommend freezing any of our cakes, though you may do what you like with them! We feel that much of the flavour, texture and character of the cakes would be compromised by freezing. Our advice for... More
21 April 2017|
Response from Kaye P | Reviewed this property |
I don't think she has a set time. It depends on her schedule.
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Frequently Asked Questions about Crumbs and Doilies

Yes, Crumbs and Doilies offers takeaway services.

Yes, Crumbs and Doilies offers delivery services.

Crumbs and Doilies is rated accordingly in the following categories by Tripadvisor travellers:
  • Food: 4.5
  • Service: 4.5
  • Value: 4