Some good things here - the staff do their best, the room is clean and everything works; the breakfast is better than average for Japanese business hotels. But all of these things count for little if you can't sleep in comfort, and the bed is simply as hard as a block of concrete.
I think we can all agree that Japanese hotels (not ryokans etc; hotels) generally fall into one of two categories: awful, suicideinducing, smelly monstrosities built in the boom years and not renovated since, but cheap as chips (90% of all hotels in Japan) or mega luxury and stunning, but extremely expensive (9%). And then there’s the new-builds, business style hotels with a decent lobby, with fresh, comfortable rooms that are well equipped, and still moderately priced. That elusive 1%. This is one of them. Sinca Aomori has sod-all to recommended it, it was a happy surprise to check in. Nice lobby, nice staff, it even has a small but very decent gym, and my room was actually NICE! Small, as usual in all Japanese cities, be it Tokyo or Horsebreath Aomori, for some reason. Even the pre-fab bathroom was nice! And, look, just a small thing as being able to charge your phone next to your bed! Sadly in Japan, the standard of the chain hotels vary enormously, and an APA hotel, for example, can be terrible, or it can be quite good! Same with this chain. Someone should really start a booking site which only features hotels that are less than, say, 3 years old. Give me a brand new 2 or 3 star hotel over a tired old 4 or 5 star any day!…
It's a nice hotel, well-staffed, in a good location only a short walk to the train station. Rooms were larger than average for a Japanese hotel. Restaurants are close by and there is a Lawsons connected to the hotel entrance. My only gripe (and the reason for only three stars) was the beds - they were rock hard. Seriously, it was almost as if someone put a board on top of a box spring and called it a mattress. Since there were two beds in the room, I ended up using the duvet off of one bed to soften the top of the other bed. If you like hard beds, go for it - everything else about the hotel is nice. If you don't like hard beds, there might be better alternatives.
The location was close to the JR Aomori Station, about 8-10 mins walk. Lots restaurants, seafood markets and attractions available in walking distance. The property was very new and upscale. The grand deluxe twin room I stayed was one of the best hotel room I ever stayed in Japan. It even has a electric massage chair in the living space! Wow! The beds were super comft. The bathroom was huge. But I don't like the clear glass wall and door of the shower room; no privacy at all! They should change them to frosted ones.The breakfast was amazingly good! Lots of scallops and local food/dishes. Handcraft specialty coffee was included. Breakfast itself can be the reason for me to go back, not to mention other great things about this hotel. Highly recommended!
Rooms were a good size for 2 pax with amenities such as a coin laundry (which always had a queue) and a Lawson's just next door. I like that there was a covered walkway most of the way to the Aomori JR station, which was excellent for when it was snowing heavily. Shower area was big and didn't feel cramped at all, amenities were standard. Staff were pretty helpful. It's worth nothing that check out is at 11am, and any extension is at a rate of 1,000 yen/hour.