Arguably Seoul’s most famous neighbourhood and undoubtedly one of its most popular, Myeongdong takes shopping and eating to new heights, with hundreds of shops, restaurants, and cafes all stacked on top of one another. The rise in popularity of Korean cosmetics, fashion, and more has made this area a must-see for visitors who come and marvel at Myeongdong’s often frenetic pace and energy. Lotte and Shinsaegae’s massive department stores are also popular draws for both Korean and luxury products. The department stores, just like Myeongdong’s streets, are crowded around the clock. Myeongdong’s many street food carts are also immensely popular for their inexpensive and quirky offerings (French-fry-encrusted corn dogs, anyone?). The neighbourhood’s popularity, as well as its close proximity to other popular sights and neighbourhoods, makes it one of Seoul’s most popular places to stay.