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5.0
#1 of 54 hotels in Viareggio
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Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Located in the Tuscan Riviera, 5-star luxury beachfront property, member of Leading Hotels of the World, including the 2 Michelin Star Restaurant Il Piccolo Principe in the veranda on the ground floor facing the sea promenade, the panoramic Maitò Viareggio Restaurant on the rooftop terrace and La Terrazza Rooftop Bar on the top of the building offering a Champagnerie. An elegant historical building and luxury holiday destination par excellence. The new look of the hotel, together with the refined and exclusive service and attention to detail, creates an unforgettable experience.
Star ratings are intended to indicate the general level of features, amenities, and services to expect. This property is classified according to Giata.
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Out stay at the hotel was a wonderful experience. The hotel suite was very clean and well maintained. The service was fast and excellent. Can’t ask for more. The hotel is well located and the valet service is prompt and helpful. The reception staff at the front desk are extremely pleasant and helpful.
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Date of stay: November 2023Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Guest Services / Front Office at Grand Hotel Principe di Piemonte
Responded 4 Dec 2023
Dear Jet180127, Thank you very much for your kind words! We are really glad to hear that fully enjoyed your time with us and that our Team was able to make your stay very special. We truly look forward to welcoming you back again at Grand Hotel Principe di Piemonte! Sending you our kindest regards Concierge Team
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I am truly struggling to find the words to adequately describe this hotel and its staff. We have been lucky enough to stay in some top hotels but this one is just about the best. From the moment you walk through the doors, your senses are tickled by the most wonderful smells, sights and sounds in this oasis in Viareggio. The staff are just amazing, beautifully dressed in designer clothes, with smiles and a great attitude. Nothing is too much, names are remembered and preferences saved but the little touches are really impressive (here's a carton of water to take on your walk; if you are going there, please consider seeing these sights; and we have arranged a nice place in a beach club for you today!) all these without having to ask. The breakfast is extraordinary. Be prepared for a feast! Hosted by the maître de who remembers your choices (which water, juice etc.) for subsequent mornings, the room is simply beautiful, the music, the atmosphere, but the food, wow! Each morning they have different offerings whilst a staple are the fresh eggs done to your taste, the stunning meats and cheeses, fruits, cakes, and so much more. We managed to skip lunch each day so satisfied by their breakfasts, that even dinner was a smaller meal. On the 5th floor is their wading pool hosted by Vicky, another member of staff that simply could not do enough for us. Great vibe, stocked bar and fabulous restaurant allowing incredible views looking out to sea with carefully crafted glass panels. We liked the enormous parasols that allowed guests to lie there shaded from the sun, sipping cocktails felling especially lucky to have found a hotel like this. Finally, the bedrooms which were stunning. All the rooms have been renovated, we were lucky enough to have a side-facing balcony, and the bed was very so comfortable. The commodious room with it's high ceilings and beautiful decorations was a real treat with automatic shutters and powerful air conditioning. Even the TV, enormous and bright, was a feature, All in all, we could not recommend this hotel more highly. If you are looking for a special experience that will create memories to last forever, then look no further than this hotel. We will be back, in fact we are looking to book for next year and now I know how good this place is, we will look forward to returning even more!
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Date of stay: September 2023
Value
Location
Service
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Guest Services / Front Office at Grand Hotel Principe di Piemonte
Responded 3 Oct 2023
Dear Noshboy, We cannot thank you enough for these wonderful comments! It is a honour to hear that everything about your experience with us went above your expectations! This is always our ultimate goal and reading your beautiful words makes us very proud. Every member of the Staff continuously strive to achieve excellence. We truly look forward to welcoming you back again at Grand Hotel Principe di Piemonte for another amazing permanence! Sending you our sincere wishes and a presto! Concierge Team
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A grand building, requiring a little to be spend on interiors so that the prices match the experience. I would like to thank Chiara and Claudia for providing excellent concierge and Federico for being so attentive. I had asked to speak to the manager, a certain "Simone", however he did not make himself available nor write to me. The hotel (which was not fully booked) wanted a staggering extra £800 pn to shift to a sea view, a price I would pay if the hotel were deserving of it. However charging big prices without guest experience in mind is very outdated in the age of reviews and recommendations. In any case, charming staff but absent management.
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Date of stay: August 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Servizi per gli ospiti/front office at Grand Hotel Principe di Piemonte
Responded 24 Aug 2022
Dear Guest, thank you for taking the time to share your impressions following your recent stay at the Grand Hotel Principe di Piemonte. We are happy for your appreciation to our property and staff, and really sorry to read your remarks on not receiving the guest experience you were expected. We assure you, that we always try to satisfy our Guests’ requests and being a very expert traveller you should know that August is the busiest month of the summer season, we had no a possibility to offer you an upgrade free of charge, which is upon availability. We thank you again for staying with us and hope we might have the opportunity to welcome you back in a future visit to Viareggio. Kind regards, Guest Relation
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My husband and I stopped in Via Reggio for 6 days in September- October for our anniversary on our way to Florence
From the moment we were greeted and upgraded to a suite ( with champagne, anniversary greetings , strawberries plate ,) to the time we departed ( with boxes of water and an arrivederci box of chocolate !!) we had the most incredible experiences with one of the best team at any hotel we have visited! Many thanks to the managment and to every member of this property ! Everyone here has a CAN - DO attitude! Thank you to the great and beautiful front desk staff: Veronica, Martina and Elena ! Many thanks to Chiara for organizing wonderful trip to Cinqa Terra , buying tickets, booking restaurant with a wonderful view, directing us to the points of interest … Exceptiona
Hotel itself is a unique combination of the finest Italian design accommodations , beautiful art and a modern convenience . Stefano Ricci at its best 👍🙂
I have to mention delicious gourmet breakfast served in a terrific breakfast area .
Location of the hotel is perfect for staying at the beach and for site trips to Pietrosanta, Lucca, Terra del Lago ( Puccini )
I wrote a longer letter as a brief description would not be sufficient to express the level of experience we had and which we will cherish and never forget.
We will definitely come back!
Highly recommend this hotel !
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Date of stay: October 2023Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Guest Services / Front Office at Grand Hotel Principe di Piemonte
Responded 24 Oct 2023
Dear OMB2012, We would like to thank you for taking the time to share with us your wonderful comments. Reading your beautiful words makes all of us very proud. We strive to achieve excellence and this review is our best reward! Furthermore, your satisfaction is our ultimate goal. We truly look forward to welcoming you back again at Grand Hotel Principe di Piemonte! Sending you our sincere wishes Concierge Team
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We were quite hesitant to book this hotel as there aren’t many reviews, however we were blown away with the service and staff. Having stayed in Italy for couple of weeks we understood that the service and hospitality are different compare to Asia. This is not the case for this hotel. As soon as the bellboy noticed our car, he immediately help us with our heavy luggages and took care of the parking. This is highly appreciated. We booked a room with front sea view and they upgraded us to a suite front sea view. The suite includes two bathrooms, living room and a walk in closet. Both toilet contains luxurious toiletries such as Hermes and Bvlgari. Breakfast is amazing, comparable to other 5 star hotel we’ve been such as Shangri-La, St Regis, and Mandarin Oriental (they have fresh squeezed juice). The staff from reception have been always helpful. Only regret we have is that we wish we stayed longer. Highly recommend this hotel to have a pleasant and memorable stay in Viareggio. Special thanks to Nina and Veronica.
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Date of stay: September 2022Trip type: Travelled as a couple
Room Tip:Book a suite with front sea view
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Servizi per gli ospiti/front office at Grand Hotel Principe di Piemonte
Responded 3 Oct 2022
Dear Guests, thank you very much from all of us for this fabulous review. We are very happy to hear that your stay at our Hotel has completely changed your opinion of Italian service in general, we are honoured by such a compliment. It gives us great pleasure when our Guests pay so much attention to details, after all they are what make you stand out and certainly the warmth and friendliness of the staff. We will be waiting for you for the next time at our Grand Hotel Principe di Piemonte, With our warmest regards, Guest Relation
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My husband and I began our 2 week tour of Italy at this amazing hotel. It is located directly across the street from the beaches and right on the main promenade of Viareggio. The staff was so helpful in directing us to local restaurants, advising us on how to use the train to get to Cinque Terre and helping us with anything we could have needed.
The breakfast at this hotel deserves a review of its own. The spread was never ending, the staff was so attentive and the food was incredible.
The rooftop pool offers amazing views of both the mountains and the ocean, the hotel bar has delicious craft cocktails with a robust aperitivo and the hotel had bicycles that guests can use to tour around the local area. It was the most relaxing way to begin our trip and the town of Viareggio does not see many American tourists so this was a great treat!
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Date of stay: May 2022
Rooms
Cleanliness
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Servizi per gli ospiti/front office at Grand Hotel Principe di Piemonte
Responded 25 Jun 2022
Dear Mrs. Molly, Thank you very much for taking the time to share your experience and for choosing the Grand Hotel Principe di Piemonte! We are pleased , you have found our team friendly and helpful, it makes us extremely proud! It is great to hear you appreciated our rich breakfast and our new rooftop terrace with the bar and the stylish Relax Pool. We would love to welcome you again anytime to our hotel! Best regards, Guest Relation
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Upon entering this wonderful hotel, you feel looked after. The reception and concierge staff: Clarissa/Nina/Martina were absolutely wonderful.
Then the rooms - divinely decorated and so clean, with lovely toiletries refreshed daily.
We were sad to leave after 3 nights, but after a disasterous night at another hotel close by, we called the Principe to ask if they had a room for us for the last 2 nights of our holiday. The wonderful Martina arranged everything and was even able to put us into our original room - incredible service.
The breakfast was one of the best we have ever had and we also dined in the Michelin Star Restaurant and the Maito roof top restaurant, just as fantastic.
I think it's the personal and friendly staff, who although working in a large hotel, offer such a warm and friendly service that it makes someone feel at home.
We will be returning next year and thank you all so much again.
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Date of stay: July 2022
Cleanliness
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Servizi per gli ospiti/front office at Grand Hotel Principe di Piemonte
Responded 29 Jul 2022
Dear Faith, We are happy to read such a lovely review and to know you have enjoyed your stay with us. We look forward to welcoming you back again and again. Kindest regards, Guest Relation
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This is a very comfortable/luxurious hotel. The breakfast is one of the best we have ever experienced! The reception and concierge staff are unbelievably helpful, one lovely lady planned our trip to Lucca including providing a map, showing us where to park, eat lunch and attractions to go to. The restaurant on the 5th floor is excellent with the most beautiful setting. However, the 2 Michelin star restaurant on the ground floor was a disappointment - certainly not the best Michelin experience we have ever had.
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Date of stay: July 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Servizi per gli ospiti/front office at Grand Hotel Principe di Piemonte
Responded 10 Jul 2022
Dear Guest, thank you very much for staying with us and sharing your experience. Such a pleasure to read that our daily efforts dedicated to making guests' stays unforgettable are greatly appreciated, especially when they create a wow effect, as in the case of our panoramic Maitò restaurant or breakfast. We are happy to hear that your trip to best-loved town Lucca went so smoothly thanks to the advice of our Clefs D’Or concierge Chiara. With reference to the 2 Michelin-starred “Il Piccolo Principe “, the only one restaurant on the coast to have achieved such an important award , we regret that we have not met your expectations. Every day we offer our guests a high quality cuisine, including bio vegetables, necessary for healthy recipes, grown in our own field. We would very much appreciate if you would contact us with more details about your dining experience so that we can see where we can improve even more, thank you in advance. We would be delighted to welcome you back to our hotel! Kindest Regards, Guest Relation
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We just checked out after 4 nights and our first stop in Italy. The location and property are stunning and the service is incredible. From the moment we booked, the hotel staff was very helpful with coordinating dinner reservations and car service reservations. They made the first part of the trip so easy which was helpful as we were traveling with our 6 and 5 year old. If the service had stopped there, our thoughts would be the same, but upon arrival the service and genuine care from the staff was unlike we have experienced before. The food was great, the rooftop pool is beautiful, the rooms are very comfortable. Five stars all the way!
Special thank you to the staff for also making our daughters 5 year old birthday so special with a cake /candle to blow out at breakfast and a birthday gift upon check out. You sincere kindness made her day!!
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Date of stay: June 2023
Value
Location
Service
Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Guest Services / Front Office at Grand Hotel Principe di Piemonte
Responded 28 Jun 2023
Dear Guest, We would like to thank you for taking the time to share with us your wonderful comments. We are really taking pride in everything we do, as we continuously strive to achieve excellence. Your satisfaction is our ultimate goal and your words are the best reward for all the Staff! We truly look forward to welcoming you and your lovely family back again at Grand Hotel Principe di Piemonte! Sending you our sincere wishes
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Relaxation at its best in this exceptional hotel and thats the only way to describe it. my wife and I flew in to Piza for the short drive to this 5 star hotel overlooking the miles and miles of sandy beaches to the front and mountains to the rear. The service was exceptional with little need to venture far from the hotel except if eating out in one of the many local restaurants/ cafes a short walk away on level ground. The hotel offers a selection of free loan bicycles which we thought were a nice touch although in fairness we had no need because everything was within walking distance. Prices are a little high if eating and drinking in but hey its 5 star so I guess you balance this with the level of service and overall quality your getting and as mentioned its reduced considerably if you wish to venture out. The Piece de resistance however was the hotels breakfast and rooftop pool, the former was exceptional and two of the many staff worthy of mention Roseanne and Anna ensured this event ( because it was each morning) worked like clockwork and exceeded the expectations of all. The latter its rooftop plunge pool was the icing on the cake to cool off with ample sun loungers and views over the miles of beach to the front and the service here again was exceptional going well beyond what one would normally expect, looked after by Vicky who ensured towels were given and replaced drinks topped up and anything else even menues for the rooftop eating areas , whilst the pool is not deep it served its purpose and provided a welcome respite from the midday heat and even had its powerful waterfalls. So overall a very very good experience and we shall certainly be back.
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Date of stay: July 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled as a couple
Room Tip:This hotel is a short stay hotel offering a top quality break to chill out, beach sunbeds are...
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Guest Relation, Guest Services / Front Office at Grand Hotel Principe di Piemonte
Responded 7 Aug 2024
Dear Mr. WilliamyG540CG Thank you very much for your kind review! We are really glad to hear that our Team was able to make your permanence very comfortable and that you fully apreciated all our services. We truly hope to be the reason you will choose Viareggio again for your next holidays! Sending you our kindest regards Concierge team
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Dear Escape602,
The beach club is closed in October but the beach is always accessible and free of charge.
Average temperatures are 21-11 degrees Celsius.
For more information, contact us by phone or email (link in Grand Hotel Principe di Piemonte's Tripadvisor profile).
We also remind you that the hotel has a heated swimming pool open all year round.
Thank you. We are waiting for you in Viareggio!
I haven't travelled in November, weather wise looks OK on line. I think you will find it is still essentially "open", and may be quite atmospheric at that time of year.
There are more places to choose from in the Viareggio area.
PRICE RANGE
€423 - €623 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
grand hotel viareggio
LOCATION
ItalyTuscanyProvince of LuccaViareggio
NUMBER OF ROOMS
80
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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