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103-107 New Road, London E1 1HJ England
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COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
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US$162
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US$182
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Priceline
US$96
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Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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Traveller (312)
Dining (60)
Videos (3)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Payments made by partners impact the order of prices displayed. Room types may vary.
Travel safe during COVID-19
Visit our Travel Safe hub to see how we're helping you make more informed travel decisions during COVID-19.
What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Hand sanitiser available to guests & staff
  • Regularly sanitised high-traffic areas
  • Staff required to regularly wash hands
  • Daily temperature and symptom checks for staff
  • Contactless check-in
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Updated 17/09/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
A note from New Road Hotel
Updated 17/09/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.

About

#164 of 1,184 hotels in London
Location
Cleanliness
Service
Value
Travellers' Choice
New Road is a stylish 79 bedroom boutique hotel in East London. Housed in a former textile factory in Whitechapel, it boasts Warehouse style bedrooms with social zones on each floor offering free tea and coffee, a vending machine, pool table and a library, The hotel features Mr White's English Chophouse, a cocktail bar, a cereal grind coffee shop and meeting space
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Property amenities
Free High Speed Internet (WiFi)
Yoga room
Bar / lounge
Bicycle rental
Game room
Taxi service
Business Centre with Internet Access
Conference facilities
Wifi
Coffee shop
Restaurant
Breakfast available
Breakfast buffet
Complimentary tea
Happy hour
Kids' meals
Special diet menus
Wine / champagne
Vending machine
Billiards
Video game console
Meeting rooms
24-hour security
Baggage storage
Concierge
Non-smoking hotel
Outdoor furniture
First aid kit
24-hour check-in
24-hour front desk
Express check-in / check-out
Private check-in / check-out
Dry cleaning
Laundry service
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Room features
Blackout curtains
Soundproof rooms
Air conditioning
Housekeeping
Safe
Clothes rack
Flatscreen TV
Walk-in shower
Laptop safe
Complimentary toiletries
Hair dryer
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Room types
Non-smoking rooms
Suites
Family rooms
Good to know
HOTEL CLASS
HOTEL STYLE
Trendy
Charming
Languages Spoken
English, French, Spanish, Dutch and 6 more
Hotel links
Special Rate:Special Loyalty Offer - up to 25% off
537Reviews17Q+A33Room tips
Traveller rating
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Popular mentions
Kangarroo wrote a review 20 Sep
Cambridge, United Kingdom2 contributions
The staff here were always super friendly and quick to help (even gave us a free late checkout :) ), you can also contact them through what's app so you can see when they're looking at your request/issue . As for the rooms, as described on the website all the rooms are small (especially if you go for one of the pocket rooms), though have all the amenities you would expect, and stuff like free drinks in the social areas on every floor. The hotel is about 5 mins from the nearest tube station, so getting basically anywhere is easy!
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Date of stay: September 2021
Rooms
Cleanliness
Service
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Response from Eduard Ionescu, Guest Services / Front Office at New Road Hotel
Responded 5 days ago
Dear kangarroo2, Thank you very much for taking the time to write us such a wonderful review describing our wonderful team. The Pocket rooms are very in demand, especially as they have a double bed and a decent size bathroom and we are happy you had enjoyed it. We hope to see you soon, next time try maybe one of our unique Loft rooms. Best regards, Eduard Hotel Operations Manager
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Craig M wrote a review Aug 2021
4 contributions1 helpful vote
Hotel's Favourite
Cool, contemporary, vibrant...all words that my wife does not use about me but strangely I loved this place and why wouldn't you. Welcomed like a celebrity..which I'm no where near, a faultless night sleep, access to a range of places in a heartbeat and then the General Manager even takes time to thank me for my visit..what is there not to like?
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Date of stay: July 2021
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Response from Eduard Ionescu, Guest Services / Front Office at New Road Hotel
Responded 20 Aug 2021
Dear Craig M, Thank you very much for the wonderful comments you made. We are really happy to have you as our guest and we all look forward welcoming you back soon. Once again thank you for taking the time to leave us this positive feedback. Regards, Eduard Hotel Operations Manager
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smurfkelly007 wrote a review 16 Sep
Dorking, United Kingdom111 contributions38 helpful votes
Rooms looked great, comfortable beds, great shower but not cleaned underneath the bed, see photos didn't see till we was leaving as I dropped an earing and getting on the flooring saw so much dirt and also rubbish a shame as rest was lovely. Large room, great decor, toiletries smelt good.
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Date of stay: September 2021Trip type: Travelled as a couple
Room Tip: Check under the bed
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Response from Eduard Ionescu, Guest Services / Front Office at New Road Hotel
Responded 1 week ago
Dear smurfkelly007, Firstly I would like to thank you for your review and for staying with us. I am sorry to see that under the bed it was not properly cleaned as per your photos however this is not something common as our housekeeping team are working extremely hard to give the rooms on time and in perfect condition. I would like to ask you to get in touch with me and provide few details about your reservation as I would like to investigate in regards to this matter. Please send me an email with your booking date, and reservation confirmation to eduard@newroadhotel.com On the other side, thank you for your feedback in regards to the room, the comfortable beds we have and the raining shower that all guests love so much. We hope to see you again soon and please accept our sincere apologises and please trust us that this is an isolate case. Best regards, Eduard Hotel Operations Manager
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Igor wrote a review 4 Sep
1 contribution
Probably the most genuinely friendly staff I ever ever meet. They were super friendly and keen on helping. It did seem they were enjoying the work and dealing with costumers. I had problems with the covid tests but they helped me out.
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Date of stay: September 2021
Location
Cleanliness
Service
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Response from Eduard Ionescu, Guest Services / Front Office at New Road Hotel
Responded 3 weeks ago
Dear Igor_Pin, Thank you very much for staying with us and taking the time to write us such a positive feedback regarding the team. We do believe that friendliness goes both ways and we really appreciate having such wonderful guests staying with us. We all hope to see you again as the entire team is looking forward. Best regards, Eduard Hotel Operations Manager
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FarAway593489 wrote a review 4 Sep
6 contributions1 helpful vote
From the gentleman in the bar (who made great Mohitos) to the night staff on at 3am. It was a pleasure to stay in such a friendly hotel where people are professional but also welcoming. We would definitely stay again at this hotel.
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Date of stay: September 2021
Location
Service
Sleep Quality
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Response from Eduard Ionescu, Guest Services / Front Office at New Road Hotel
Responded 3 weeks ago
Dear Faraway593489, Thank you very much for thanking the time to leave us such a wonderful review. The entire team here at New Road Hotel are trilled to read your feedback and we all feel proud every time we make our guests satisfied. We are all looking forward to welcome you back soon. Best regards, Eduard Hotel Operations Manager
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PRICE RANGE
US$68 - US$220 (Based on Average Rates for a Standard Room)
LOCATION
United KingdomEnglandLondonEast End / East London / Whitechapel
NUMBER OF ROOMS
79
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Frequently Asked Questions about New Road Hotel
Which popular attractions are close to New Road Hotel?
Nearby attractions include Omescape London - Aldgate (0.3 km), East London Mosque & London Muslim Centre (0.3 km), and Whitechapel Bell Foundry (0.3 km).
What are some of the property amenities at New Road Hotel?
Some of the more popular amenities offered include free wifi, an on-site restaurant, and a lounge.
Which room amenities are available at New Road Hotel?
Top room amenities include air conditioning, a flat screen TV, and blackout curtains.
What food & drink options are available at New Road Hotel?
Guests can enjoy an on-site restaurant, a lounge, and breakfast during their stay.
What are some restaurants close to New Road Hotel?
Conveniently located restaurants include Grounded, Sushinoen, and The Stable.
Are there opportunities to exercise at New Road Hotel?
Yes, guests have access to a yoga room during their stay.
Are any cleaning services offered at New Road Hotel?
Yes, dry cleaning and laundry service are offered to guests.
Does New Road Hotel offer any business services?
Yes, it conveniently offers a business centre, meeting rooms, and conference facilities.
Which languages are spoken by the staff at New Road Hotel?
The staff speaks multiple languages, including English, Spanish, French, German, Italian, Portuguese, and Greek.
Are there any historical sites close to New Road Hotel?
Many travellers enjoy visiting Churchill War Rooms (4.9 km), Tower of London (1.4 km), and Houses of Parliament (4.7 km).
Is New Road Hotel accessible?
Yes, it offers wheelchair access, reduced mobility rooms, and facilities for disabled guests. For specific enquiries, we recommend calling ahead to confirm.