Promote Your Awards

Learn how to earn and promote Tripadvisor awards for your restaurant.

Promote Your Awards

Turn Excellent Reviews Into Restaurant Marketing Magic

Turn Excellent Reviews Into Restaurant Marketing Magic Turn your reviews into marketing for your business with these creative restaurant marketing ideas from real restaurants around the globe.

Make Your Reviews Work Harder

Your hard work and great food have earned you well-deserved positive reviews. Now it’s time to make those words of praise work for you by using them in your restaurant’s marketing materials.

Featuring Tripadvisor reviews lends your marketing a sense of credibility. It’s a concept psychologists call “social proof,” which essentially means that humans look to see what others do before making a decision.

The fact that positive reviews from Tripadvisor drive business to your restaurant is a testament to the power of social proof. But the impact of these reviews need not be limited to browsers on Tripadvisor. We’ve put together some creative ways you can incorporate your reviews into your online and offline restaurant marketing to better persuade potential diners that your restaurant is the one they should choose.

Real-Life Restaurant Marketing Ideas

Use your restaurant concept to your advantage. This is where you can get quirky, creative, and truly you because you own the space. Think about using your built-in signage, sidewalk real estate, or your door and window spaces as places you can draw in passerby. Plus, it’s easy and free to request Tripadvisor-branded materials for your restaurant here.

Post Your Reviews Around Your Restaurant

Grab attention with a selection of your reviews as a flyer on your window next to your menu — simply let the reviews tell the story. Or, pull some of your favourite quotes from recent reviews and turn it into a piece of wall art on your patio or in your waiting area like this London pub.

Joke About Your Reviews

Have a bad review? Use your sense of humour to your advantage and aim for a few laughs — this approach could even go viral like this Irish cafe advertising the “worst salad one woman on Tripadvisor ever had in her life.”

Encourage Online Engagement with Creative Signage


Why This Yorkshire Restaurant Won the 2017 Travellers’ Choice Awards

Why This Yorkshire Restaurant Won the 2017 Travellers’ Choice Awards The Black Swan at Oldstead became the first British restaurant to top the Tripadvisor Travellers’ Choice Restaurants world list. What goes into running a Travellers’ Choice-winning restaurant?

Welcome to the Black Swan at Oldstead

The Black Swan at Oldstead sits in a small stone-covered cottage on a tree-lined lane in Yorkshire. Mixing traditional Yorkshire cuisine with a swirl of creativity and eccentricity, this Michelin-starred restaurant is all about old-fashioned hospitality. They treat everyone like family.

“We are a family-run business and I think our friendly, welcoming approach is what our guests really enjoy,” says Banks. “Our aim is to serve the best and most interesting dishes but with a relaxed, friendly atmosphere for everyone.”

A Passion for Local Ingredients

At Black Swan, the food is the star of the show. “Our focus is on showcasing amazing food made from local ingredients,” says Banks. “We grow a lot of the produce we use in the restaurant on our own farm and that dictates what we have on our constantly evolving tasting menu.”

But great ingredients are just the foundation. “From there, the creative process when adding a new dish is a very collaborative one. Ideas can come from anywhere, and then we work together as a team to hone those ideas into the best dish possible.”

Hospitality is All About Staff

But the Black Swan experience goes well beyond food. It’s the hospitality that matters. When it comes to delivering extraordinary consistency year-round, Banks is clear. “We have a fantastic team but consistency is down to everyone’s passion every day. So often jobs in hospitality are seen as a stop gap for people, but everyone who works at the Black Swan is professional and driven for a career in hospitality and that makes a difference.”

For Banks, that means that part of the staff is also family. “Running a family business is brilliant,” he says. “You have the support of the other [family] members and that can remove a lot of strain from day to day responsibilities.”

Great Experiences Generate Great Reviews

To win a Travellers’ Choice award, the highest honour Tripadvisor bestows, restaurants must have consistently excellent reviews and ratings from real diners over the course of the year. For Banks, building great experiences starts the virtuous cycle of more and better reviews, which helps continue to spread the word about their restaurant. Says Banks, “Customers are the most important part of any business and without doubt the best PR you can ever have.”


Frequently Asked Questions About the Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence Learn more about the Certificate of Excellence with these frequently asked questions from accommodations (Hotels, B&Bs / Inns, and Speciality Lodging), restaurants and experience owners. We have a separate page about the Certificate of Excellence for holiday rental properties — read more here. What is the Certificate of Excellence? Since 2011, the Certificate of Excellence honours hospitality businesses that deliver consistently great service across the world. This designation is presented to approximately 10% of total businesses on Tripadvisor that have consistently achieved great reviews over the past year. There is no application process for the Certificate of Excellence, and the achievement is earned over time. Who is eligible to receive a Certificate of Excellence? Accommodations (Hotels, B&B / Inns, and Speciality Lodging), restaurants, attractions, and holiday rentals worldwide are eligible to receive a Certificate of Excellence. How are Certificate of Excellence recipients determined?...

Displaying Your Tripadvisor Rating and Latest Reviews on Your Site

Displaying Your Tripadvisor Rating and Latest Reviews on Your Site

Studies show that travellers want to see feedback from other travellers before they make their booking decisions. That's one reason why businesses around the world choose to enhance their websites with free Tripadvisor widgets.

What is a Tripadvisor widget?

A widget is a small snippet of code provided by Tripadvisor that can be installed within any HTML-based web page. They can bring Tripadvisor content – like recent reviews or your overall rating – to your website, and they update automatically. Other widgets encourage travellers to write reviews or link to your listing on Tripadvisor.

There are two categories of widgets available to you for free through Tripadvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Centre.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a Tripadvisor recognition? These widgets will help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on Tripadvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to and enter your business or destination name. Your personalised widgets are just a few clicks away! 


If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page that you're posting it on contains valid HTML code.
  • Check all code to make sure that tags (<p>, <a>, etc.) are closed.
  • Make sure that there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure that the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Centre. To get your property’s personalised widgets, go to

Last Updated: 14 December 2017

How to Receive Your Travellers’ Choice Award Certificate

How to Receive Your Travellers’ Choice Award Certificate Congratulations on earning a Travellers’ Choice award! Displaying an award at your business is a great way to showcase your achievement. This year, for the first time we are using digital downloaded certificates. Please check your award notification email for details on how to download your award or reach out to Customer Support to get a copy of your 2020 Travellers’ Choice Award. Last Updated: 31 July 2020

How to Add a Tripadvisor Widget to Your Restaurant Website

How to Add a Tripadvisor Widget to Your Restaurant Website Make sure your diners can find you on Tripadvisor with one of our free restaurant widgets you can add to your website.

Tripadvisor Restaurant Widgets to Choose From

With our free widgets, diners around the world are just one click away from your reviews. Widgets are small, customizable pieces of HTML code that allows you to add dynamic content from Tripadvisor directly onto your website. Easily share your latest reviews or awards and encourage diners to leave reviews. Plus, you can customise each widget to best fit your website.

You can choose from a wide variety of messages based on what you'd like to feature:

  • The Restaurant Widget: This widget is geared specifically for restaurants. The simple yet powerful badge says, “Find us on Tripadvisor." Customise the colour, icon, and language with this widget.
  • Review Snippets: Display your most recent review snippets with this widget. You can choose how many reviews you want to show and how large it will be on your website.
  • Review Starter: This widget encourages diners coming to your website to leave a review on Tripadvisor.
  • Social Media Button: If you feature your other social channels like Facebook or Instagram in your footer, you can easily add a Tripadvisor icon as well with this widget. You can choose from a few different styles depending on whether or not you want to showcase your bubble rating or keep it simple.
  • Read Reviews:This widget makes it easy for diners to read your reviews with a click of a button.
  • Your Rating:Showcase your Tripadvisor bubble rating and your number of reviews with this widget.
  • Bravo! Widget:Tell visitors to your website how many diners have rated you as "Excellent" with this widget.
  • Rave Reviews:
  • This widget creates a scrolling showcase of your most recent "Excellent" review. You can customise the size, readability, and your borders.
  • Rated on Tripadvisor:Similar to the Your Rating widget, this widget is slightly larger and reads, "Recommended on Tripadvisor," with a link to your listing.
  • Certificate of Excellence: If you receive a Tripadvisor Certificate of Excellence, show it off by adding your award to your website.

How to add your Tripadvisor Restaurant Widget

It’s easy to add your free widget:

  1. First, log in to the Management Centre. If you haven't already claimed your listing, it's free and easy to do so here.
  2. Choose "Website Widgets" under the "Marketing Tools" tab.
  3. Browse through the list of widgets to find the one that works best for you.
  4. Once you've chosen your widget, you can customise it. Each widget has different customizations you can choose from. For the Restaurant Widget, for example, you can customise the colour, icon, and language.
  5. Once you've customised your widget, copy and paste the personalised code from the widget page into your website HTML code.
  6. If you'd rather email the code to yourself or to the person who manages your website, click the orange "Email code" button at the bottom of the page.
  7. Once your website is updated, your widget should appear.

Enhancing your website with a Tripadvisor widget takes just a few minutes. Get started now so you can maximise exposure right away.

Last Updated: 13 January 2015

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