by Marco Villca | Sep 6, 2022 | New & Exciting
The Menu Connect Subscription Tweak You Need to Make Now It takes a minute, and it’s game-changing. Have a Menu Connect subscription? Here’s a very important reminder for a task that takes less than a minute but means everything to your business. In order for your business details to appear on your Google Business Profile (formerly called Google My Business, or GMB) account, a Tripadvisor GMB user must be assigned as an “Owner” on your listing. If your account doesn’t have a Tripadvisor GMB user assigned as an “Owner,” your business details are not being connected to Google. Here’s how to get it done:
- Navigate to your location in the Google My Business platform
- Select the “Users” tab
- Look for a user group called “Tripadvisor MenuConnect” and click the dropdown arrow
- Select “Owner”
- Click “Done”
One last note: a Tripadvisor GMB user must be listed as an “Owner” to support Menu Connect functionality but should not be listed as the “Primary Owner.” Have any Qs? Our Customer Support team is here to help!...
by Marco Villca | Aug 30, 2022 | New & Exciting
Hotels and Restaurants in the United States and Canada Can Now Voluntarily Highlight Their Identity Attributes on Tripadvisor It’s as simple as List, Claim and Self-Identify Guidance is the core mission of Tripadvisor. In an effort to deliver more relevant and...
by Marco Villca | Jun 8, 2022 | Your Reviews
5 reasons online reputation management is essential Your customers are looking for you online. Can they find you? Here’s why managing your online reputation is an essential element of today’s hospitality. When you think about your brand, you’re probably thinking about your logo or imagery you use to promote your property or restaurant. In reality, your brand is really everything you do. It’s how your guests feel as they lounge poolside or how your diners feel when they first sit down at that perfect table with a view. Brand-building isn’t just about what happens in real life, though. Your brand starts at the very beginning of someone’s interaction with you. More and more, that’s happening online. You need a strong brand presence online, not just in real life, to be able to stand out from the competition. That’s where online reputation management comes in. What is online reputation management? It’s the process of understanding, analyzing, and actively building your brand anywhere anyone says anything about you online. This means your owned online properties, like your website and social media pages, but also review sites like Tripadvisor and other online communities where your business is mentioned. Here’s why managing your online reputation is an essential element of today’s hospitality:...
by Marco Villca | Sep 28, 2021 | Build Your Business, Get More Traffic
5 Easy Tips For Improving Customer Retention At Your Restaurant With over 600,000 restaurants in the United States, restaurateurs need to be strategic to make sure customers turn into repeat diners. As much as a restaurateur wants new customers, returning business is just as important. According to HubSpot, repeat customers spend 67% more than first time guests. This means it is crucial to keep your diners happy and coming back for more. But how is this done? How can customers be enticed to not go astray? Follow along for five tips to keep customer retention at an all-time high. Enticing Loyalty Programmes This might be an obvious one, but that doesn’t mean it’s not important. Loyalty programmes are an easy way to keep customers returning to your restaurant. In fact, 79% of consumers look for deals and rewards from loyalty programmes before making a purchase! First of all, to ensure that a loyalty programme has success, you need to make sure all your customers know about it. Tell your customers about the rewards and incentives the programme can provide and don’t forget to post about it on your social media platforms. Whether you use an app like Belly, or a ‘Buy 5 get one free’ card, people are excited to work toward a complimentary item. Even something as simple as a free starter on a customer’s birthday will make the consumer think of you around their special day. Loyalty programmes drive repeat business and provide a simple way to keep customers engaged and excited about returning. Fun & Interactive Events Another way to increase repeat business is by hosting events or theme nights at your restaurant. People like to have a reason to go out to dinner and hosting a theme night or event is the perfect excuse. You can even make it a weekly or monthly tradition. For example, you can host live music every other Thursday with local bands, Sunday night Bingo with free giveaways, or themed trivia nights. Offering something extra can draw customers to you on a more frequent basis. Make sure to post about these events on your Facebook page and send out blast emails reminding your customers what you have going on for the week. People are coming to your restaurant to socialize and events are a great way for them to do that. Turn a regular dinner into a night to remember! Top-Notch Customer Service Customer service is a pivotal factor in making sure customers become repeat diners. This all starts with a first impression. Whether someone has stumbled across your restaurant for the first time or it was recommended by one of their friends, it is critical to make sure each and every guest has a great first impression of the restaurant, the staff, and the food. Customer service should be a no-brainer but it often gets disregarded in the peak restaurant hours of a dinner or lunch rush. According to a study by American Express, Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience. It is important to remember that it can take one incident to lose out on a repeat diner. But, if something happens to not go as planned, which is a possibility, you don’t have to count it as an immediate loss. You can regain a customer’s loyalty with a simple apology or free starter/dessert. People like to feel acknowledged and a little often goes a long way. Attractive Food & Drink Specials...
by Marco Villca | Sep 28, 2021 | Build Your Business, Get More Traffic
Dining Out Isn’t Just About Eating & Exiting, It’s About the Dining Experience...
