Valentin, Heaven Hard Rock, excellence, or beloved? Large group of 35-45 yr olds coming for a birthday party. All couples. Want lively and fun but luxury.
If your group is looking for a party or more party type atmosphere, lively and fun then I wound not pick the Beloved. It's a small property, 109 rooms, and it is very laid back and relaxed. EPM would work better than EPM. Not sure about the others.
Certainly not Beloved. They are more geared to couples and if you are looking to have a "lively" time this is not the place. We had a few groups the last few days of our stay and it kind of ruined the relaxing atmosphere having loud obnoxious drunks walking by your room at 2 am. Beloved is not the place for that.
Get an answer from Beloved Playa Mujeres staff and past guests.