Checked out the place on a weekday morning with our two kids. Oddly, while their web site opening hours state 1000 hrs, in reality, the first hour or so was packed with kids from a kindergarten, and the staff advised us to come back later at about noon. In other words; do call before going down - otherwise you might have to wait for the place to clear.
The place does offer a different type of interactive activities for kids rather than the usual indoor type of playground. There's role-playing activities, building blocks, and even costume dressing - and all very social as the kids mingle and play with each other. The place is also of a nice roughly rectangular shape, so it's easy for parents to keep an eye on their kids without having to strain too much. Staff are also very polite and are comfy with kids too. Costumes are a little old and worn though, and could use replacements soon.
On the overall; great for a first visit and the kids can easily spend about 2 hours in it before they start to get a little bored.