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With mega malls that rise up 14 stories tall and some of the largest markets in Asia, shopping in Seoul is not just common, it's one of the city's most popular tourist attractions. You can find premium international brands, or discover a new local designer who is setting the future of fashion. You can buy adorable accessories for your smartphone, replace all your skincare products, or even purchase traditional Korean art. Whether you're a fashionista with an infinite budget or a cost-conscious traveler with an indie style, Seoul is truly a shopping paradise.