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Merchants Square

Certificate of Excellence
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Address: 134 N Henry St, Williamsburg, VA 23185-4138
Phone Number:
+1 757-565-8889
12:00 - 18:00
Closed now
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Sun 12:00 - 18:00
Mon - Sat 10:00 - 18:00

Inspired by the rich architectural heritage of the 18th century, Merchants...

Inspired by the rich architectural heritage of the 18th century, Merchants Square blends the atmosphere found in the adjacent Historic Area of Colonial Williamsburg with 21st-century shopping and dining. This is a shopping experience unlike any other. We offer the best in personal service, high-quality merchandise, world-class food, and shop owners who really care.

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TripAdvisor Reviewer Highlights

Read all 179 reviews
Visitor rating
  • 92
  • 63
    Very good
  • 20
  • 4
  • 0
Saturday Farmers market

Merchant's Square is always full of energy.The Farmers market is full of great local products. Friendly vendors and customers. Saturday's 8am to 12 pm. Worth a visit.

Reviewed 1 week ago
Norfolk, Virginia
via mobile
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179 Reviews from our TripAdvisor Community

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Showing 179: English reviews
Norfolk, Virginia
Level Contributor
887 reviews
200 attraction reviews
common_n_attraction_reviews_1bd8 160 helpful votes
Reviewed 1 week ago NEW via mobile

Merchant's Square is always full of energy.The Farmers market is full of great local products. Friendly vendors and customers. Saturday's 8am to 12 pm. Worth a visit.

Thank boxshop
West Milford, New Jersey
Level Contributor
261 reviews
65 attraction reviews
common_n_attraction_reviews_1bd8 75 helpful votes
Reviewed 1 week ago

Located between the historic 'Colonial Williamsburg' and the College of William & Mary, the Square is a great place to spend a few hours. There are plenty of shops, both nationally known and those of a local flavor, places to eat, and benches on which to sit and relax. Go on a nice sunny day and enjoy!

Thank BBDY
Fort Meade, Maryland
Level Contributor
139 reviews
58 attraction reviews
common_n_attraction_reviews_1bd8 52 helpful votes
Reviewed 3 weeks ago via mobile

This is a beautiful square in the heart of Williamsburg. All types of shops with something to please everyone. Make sure you go to the Cheese Shop and get a sampler plate- they will wrap it up to go. There is an information center with bathrooms. Lots of public parking. Strollers can enter the stores from the back entrances. Everyone... More 

Thank Liza215
Level Contributor
41 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
Reviewed 22 April 2017

The last time I was in Williamsburg was during a very cold wintery weekend to historic James Town. My memory of this location was dark, cold and our restaurant experience was not the greatest. Fast forward 5 years later. I was initially reluctant to make a stop from North Carolina, but since I went through Virginia Beach, might as well... More 

Thank Marcus M
Carol G, Marketing Manager at Merchants Square, responded to this review

Marcus, Thank you for your review. I'm so glad that you enjoyed your trip to Merchants Square! We look forward to seeing you again this summer! Sincerely, Carol G. More 

Level Contributor
1,665 reviews
1,266 attraction reviews
common_n_attraction_reviews_1bd8 584 helpful votes
Reviewed 19 April 2017 via mobile

This is the hopping place to go shopping in downtown Williamsburg. I met up with my friend and his family here and we had a great time walking around, shopping and having a light dinner. There is short term and long term parking all around the area with the long term costing a dollar an hour.

Thank jehenson81
Fort Leavenworth, Kansas
Level Contributor
40 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
Reviewed 10 April 2017 via mobile

This is a great place to walk and enjoy the surrounding area. Especially nice when the weather is warmer and the sun is out. Plenty to see around the square and restaurants are nearby that cater to all.

Thank Jason V
Yorktown, Virginia
Level Contributor
42 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
Reviewed 8 April 2017 via mobile

There are only 6 handicap parking spots in the area. Two were occupied by "jacked up" pick up trucks. Merchant Square's accessibility for mobility impaired individuals is poor.

Thank Rich M
Warwick, Rhode Island
Level Contributor
12 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 20 March 2017

Lots of shops to go thru. Liked the Christmas store and General Store. Staff was very friendly. Its near college so plenty of coffee shops and husle and busle of polite college kids. As well as families. We spent about two hours there. We ate at Dog street Pub. It was okay not the best food I've had.

Thank Erica O
Vicksburg, Mississippi
Level Contributor
133 reviews
87 attraction reviews
common_n_attraction_reviews_1bd8 61 helpful votes
Reviewed 28 February 2017

The square is located between William and Mary College and Colonial Williamsburg. You'll find lots of shops...some quite pricy...and places to dine or snack. It's a great place to walk and browse, enjoy the nice weather. There's also a trolley you can catch if needed.

Thank ladygreyhound33
San Antonio, Texas
Level Contributor
600 reviews
154 attraction reviews
common_n_attraction_reviews_1bd8 264 helpful votes
Reviewed 27 February 2017

Doesn't every popular tourist attraction have a shopping area? This is the one that is located adjacent to the historical district. Nearly 3 dozen shops and restaurants to choose from in this unique village-type setting. Some shops have very unique merchandise, where others can be found in most metropolitan shopping malls. Many merchants offer coupon savings!

Thank Napunani

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Merchants Square and other visitors
3 questions
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Sarasota, Florida
5 months ago
8 months ago
Dickinson, North Dakota
10 months ago

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?