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Address: 15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
Phone Number:
+27 11 836 4900
Website
Today
10:00 - 16:00
Closed now
See all hours
Hours:
Sun - Mon 10:00 - 16:00
Tue - Sat 10:00 - 17:00
Recommended length of visit: 1-2 hours
Description:

A fun filled guided tour through an interactive multi-media museum,...

A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city.

The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle!

 

Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs.

Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years.

It also houses a five-star conference and event venue.

Visit experience it for yourself!

Access

SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct.

It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes.

Shuttle services from the Gautrain station can be arranged at a minimal cost.

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US$55.00*
and up
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TripAdvisor Reviewer Highlights

Read all 409 reviews
Visitor rating
  • 183
    Excellent
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    Very good
  • 37
    Average
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    Terrible
Amazing fun tour of beer making...

It was very interesting. We went as a group. The tour takes you through the process of manufacturing beer. It was very informative. I enjoyed and would go again. Then have a bite... read more

5 of 5 bubblesReviewed 3 days ago
Roja K

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409 Reviews from our TripAdvisor Community

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Showing 367: English reviews
Level Contributor
7 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 3 days ago NEW

It was very interesting. We went as a group. The tour takes you through the process of manufacturing beer. It was very informative. I enjoyed and would go again. Then have a bite to eat there with your complimentary beer. Glass to take home.

Helpful?
Thank Roja K
Johannesburg, South Africa
Level Contributor
6 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
3 of 5 bubbles Reviewed 6 days ago NEW

so much faf is being done over something so average and extremely expensive - not many chances to experience everything. Mostly videos showed about processes

Helpful?
1 Thank dinas23
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear dinas23 Many thanks for posting your review on TripAdvisor. I am sorry that you did not enjoy your visit to the World of Beer. Yes, the brewing processes are covered by video, but the history of beer is well explained by our Tour Guides complimented by video presentation. It is always a challenge to provide personal attention, but I... More 

Dublin, Ireland
Level Contributor
102 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
3 of 5 bubbles Reviewed 1 week ago via mobile

This was one of the most recommended attractions in Jo'Burg but it was nothing more than ok. Touristy and average beers at the end. Fine to kill an hour or so but nothing more

Helpful?
1 Thank andrewDublin_Ireland
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear andrewDublin_Ireland Many thanks for your feedback on TripAdvisor. I am sorry that you found the experience to be only "ok", but hope that the rest of your trip to South Africa was enjoyable. Regards Tony More 

Boksburg
Level Contributor
75 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 1 week ago

An amazing learning day out ... enjoyed the whole beer tour , a bit expensive , but really worth the visist

Helpful?
Thank 841ramonl
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear 841ramonl Many thanks for posting your review on TripAdvisor. I am pleased that you had an educational and fun experience and we hope to welcome you back in the future. Regards Tony More 

Johannesburg, South Africa
Level Contributor
5 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 1 week ago

I took an small group of visitors to South Africa to visit SAB World of Beer. We all found it an interesting tour that illustrated the life of beer right from the growing of the hops onwards. I found the way this was shown extremely well done. The tour also allowed one to sample the beer which was served in... More 

Helpful?
Thank pennyn0w
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear pennyn0w Many thanks for posting your review on TripAdvisor. I am pleased that you had an enjoyable time and we hope to welcome you back for a pub lunch in the future. regards Tony More 

Johannesburg, South Africa
Level Contributor
3 reviews
5 of 5 bubbles Reviewed 1 week ago

this was an exerience for a non beer drinker and very educational to, the place is clean and the service excellent

Helpful?
Thank Jacqui L
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Jacqui L As a non beer drinker I am pleased that you enjoyed your Tour of the World of Beer. We hope to welcome you back in the future. Regards Tony More 

Metro Minneapolis-Saint Paul, Minnesota
Level Contributor
4 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Ntokozo, I hope you are reading this from World of Beer. I have a slightly hazy recollection of a highly educational and thoroughly entertaining beer tasting tutorial. This memory is corroborated by a fantastic photo of my husband and you that we recently discovered on our cell phone....Thank you for a lovely time and best regards from Minnesota! TA readers... More 

Helpful?
Thank _slwoulfe
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear _slwoulfe Wow, what a lovely tribute to Ntokozo - I will certainly give him a copy of your comments. Many thanks for posting your review on TripAdvisor, I hope that the rest of your trip to our beautiful country was good and that you left with happy memories. Regards Tony More 

Level Contributor
3 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 2 weeks ago

It was nice to get to know more about the history of beer. The tour guide was really awesome! I would recomend the tour with beer tasting.

Helpful?
Thank Sergio R
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Sergio R Many thanks for posting your review on TripAdvisor. We appreciate your comments and I am pleased that you had an enjoyable experience. I hope to see you again in the future. Regards Tony More 

Boulder, Colorado
Level Contributor
3 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 4 weeks ago

This tour is over-the-top! The staff are wonderful, the exhibits are quite elaborate and the pours are generous. What else would you want to do before a 15-hour flight?

Helpful?
Thank rosannasatterfield
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear rosannasatterfield Many thanks for posting your review on TripAdvisor. I am pleased that you had an enjoyable time at the World of Beer and also that we helped make your flight back to the USA a pleasant one. Regards Tony More 

Johannesburg, South Africa
1 review
5 of 5 bubbles Reviewed 4 weeks ago

Awesome tour from the beginnings of beer right through to present day tank beer. Knowledge and friendly staff. Great value for money

Review collected in partnership with this attraction

Helpful?
Thank stuartbN7721ZR
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear stuartbN7721ZR Many thanks for taking the time and trouble to post your review on TripAdvisor. Your feedback is truly appreciated and we hope to welcome you back in the future. Regards Tony More 

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