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Address: 15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
Phone Number: +27 11 836 4900
Website
Today
10:00 - 16:00
Closed now
See all hours
Hours:
Sun - Mon 10:00 - 16:00
Tue - Sat 10:00 - 17:00
Recommended length of visit: 1-2 hours
Description:

A fun filled guided tour through an interactive multi-media museum,...

A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city.

The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle!

 

Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs.

Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years.

It also houses a five-star conference and event venue.

Visit experience it for yourself!

Access

SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct.

It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes.

Shuttle services from the Gautrain station can be arranged at a minimal cost.

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US$55.00*
and up
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TripAdvisor Reviewer Highlights

Read all 379 reviews
Visitor rating
  • 166
    Excellent
  • 130
    Very good
  • 32
    Average
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    Terrible
Excellent guide

Came with family and not a beer drinker. So your was really informative , fun, and Mike the guide very good . Had my first real beer and enjoyed it, recommend to all both locals... read more

4 of 5 bubblesReviewed today
Vicki1359
,
Greater Johannesburg, South Africa
via mobile

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379 Reviews from our TripAdvisor Community

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Showing 341: English reviews
Greater Johannesburg, South Africa
Level Contributor
31 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
4 of 5 bubbles Reviewed today NEW via mobile

Came with family and not a beer drinker. So your was really informative , fun, and Mike the guide very good . Had my first real beer and enjoyed it, recommend to all both locals and tourists.

Helpful?
Thank Vicki1359
Level Contributor
5 reviews
4 attraction reviews
4 of 5 bubbles Reviewed 4 days ago NEW via mobile

Went to the SAB when I did the hop on hop off bus. I've been here before and the first time was better due to the tour guide. Great place, interesting tour with nice beer and a great view!

Helpful?
Thank Mckyla B
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Mckyla B Many thanks for posting your review on TripAdvisor. I am pleased that you enjoyed your Tour, but would really like some feedback on the Guide you had on this occasion. We hope to welcome you back in the future Regards Tony More 

Manchester, United Kingdom
Level Contributor
48 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 74 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW

Went on this as part of the hop on hop off tour bus. Loved it. Very interesting and informative.Get to taste good beer. Fun

Helpful?
Thank 12172013ty
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear 12172013ty Many thanks for taking the time and trouble to post your review on TripAdvisor. We are pleased that you used the City Sightseeing Bus to get to the SAB World of Beer, and had a good time. We hope to welcome you back soon. Regards Tony More 

Johannesburg, South Africa
Level Contributor
74 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
4 of 5 bubbles Reviewed 1 week ago

I visited the world of beer with friends and enjoyed the tour. We capped the day with a meal and fresh draught beers, both excellent

Helpful?
Thank DevanMoodly
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear DevanMoodly I am pleased that you had an enjoyable visit and meal at the SAB World of Beer. We hope to welcome you back soon. Regards Tony More 

Bloomington, Illinois, United States
Level Contributor
14 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 1 week ago

After experiencing the streets of downtown Johannesburg, we decided to take a break and tour SAB. The tour was pretty interesting with a few cheesy sections, but was enjoyable overall. You received tastings at the end, and the bar staff were extremely kind. The view outside was very nice to have while trying new beers. Would recommend if you are... More 

Helpful?
Thank Camille E
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Camille E Many thanks for posting your review on TripAdvisor. I am pleased that you had an interesting and enjoyable Tour and tasting. I hope that the tour of the Streets of Johannesburg was also enjoyable. Regards Tony More 

Rustenburg, South Africa
Level Contributor
5 reviews
4 attraction reviews
4 of 5 bubbles Reviewed 2 weeks ago

Was informative to learn more about beer. The educational trip was worth while and a must for people that want to know more about the industry.

Helpful?
Thank richardcbody
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear richardcbody Many thanks for your review on TripAdvisor. We appreciate your positive feedback and hope to welcome you back in the future Regards Tony More 

Mumbai
Level Contributor
362 reviews
305 attraction reviews
common_n_attraction_reviews_1bd8 264 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago

Alighted the "Red Tour bu"s at stop "No 7 Newton Precinct" and walked the short distance to the "SAB World of Beer" museum.Entrance fee to the museum was R 100 with two complimentary free beer drinks. I was the only lone tourist and akin to a "V.I.P" received a personal guided tour .At 1500 hrs the young receptionist cum guide... More 

Helpful?
1 Thank MumbaiRiders
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear MumbaiRiders Many thanks for the review posted on TripAdvisor. I am pleased that you enjoyed your Tour and that Tshidi looked after you well. I will pass your comments on. We hope to welcome you back in the future Regards Tony More 

Mumbai (Bombay), India
Level Contributor
83 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago

A must do activity for beer lovers!! The beer-tour, which demonstrates how the beer is made and then taste of various beers of Castle, is simply amazing!! And this place is covered under Red Bus city tour!!

Helpful?
Thank jigneshad
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear jigneshad Many thanks for posting your review on TripAdvisor. We are pleased that you had an enjoyable Tour and Tasting and hope that your experience gives you a new appreciation og Beer. We hope to welcome you back in the future Regards Tony More 

2 reviews
5 of 5 bubbles Reviewed 29 October 2016 via mobile

Excellent experience. Our guide Ntokozo was outstanding. Knowledgeable and friendly with a good sense of humor. The attention to detail throughout the tour and all the exhibits is really good. Will definitely go back

Helpful?
Thank Werner B
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Werner B We appreciate the review that you posted on TripAdvisor and are pleased that you enjoyed your experience. I will ensure that Ntokoza is informed of your satisfaction. Regards Tony More 

Level Contributor
120 reviews
30 attraction reviews
common_n_attraction_reviews_1bd8 43 helpful votes
4 of 5 bubbles Reviewed 22 October 2016 via mobile

We just made the last tour from the Red Bus, so there were only us two. Intersesting tour telling us the history of beer and the process. You dont tour the actual brewing process but its still good with tasting if old and two vouchers for beer in the bar. Didnt try food.Good info and friendly.

Helpful?
Thank Andy S
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Andy S Many thanks for posting your review on TripAdvisor. It's a pity that you did not have the time to enjoy our food and further hospitality, including the Beer Tasting package - maybe next time. We hope to welcome you back to the World of Beer in the future. Regards Tony More 

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