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  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(150 reviews)
“souvenir shops”(144 reviews)
“the main street”(133 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (5,963)
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All reviews art galleries souvenir shops the main street korean souvenirs tea house korean tea street vendors street food knick knacks anguk station shopping area great shopping dumplings walk around handicrafts gifts culture
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1 - 10 of 3,356 reviews
Reviewed yesterday via mobile

We can here on a late morning and took a walk around this area. There are quite a few shops selling art pieces and these are really quite nice. Of course, there are many souvenir shops and eateries, the latter of which you should explore...More

Date of experience: December 2018
Thank fire-tower
Reviewed 6 days ago

Just walk, don't go by bus. I and my daughter walked about 15 minutes from Myeongdong market, and surprised I saw river garden, wow... its beautiful.

Date of experience: November 2018
Thank rasni
Reviewed 6 days ago

Where to start? So many little shops, tea houses, restaurants to choose from. You can pass half a day there, play in the labyrinth, practice your baseball swing at the batting range, enjoy the free shows on the weekends but don't forget to visit those...More

Date of experience: November 2018
Thank GregoryLussier
Reviewed 6 days ago

Insadong is definitely a place of history. Souvenirs are cheapest here and aplenty. However, shops close early around 8-9pm. Ssamziegil is the main point here as the vendors are artists selling things you would not find elsewhere. The poop bread near the entrance tastes great.

Date of experience: November 2018
Reviewed 1 week ago via mobile

Went to check out the different stores there and the 2Cat Cafe . Lovely , pretty stores and restaurants. Take your time when you are there to check out the lanes as well as u will be surprised what you’ll find

Date of experience: December 2018
Thank frances292015
Reviewed 1 week ago via mobile

This was our second visit to Insadong and it was just as interesting. We enjoyed the art shops in particular and the restaurants. Well worth a stroll.

Date of experience: November 2018
Thank Ggreendd
Reviewed 1 week ago via mobile

Spent an amazing afternoon roaming the Insadong old street. Many touristy shops but they are a great place to buy pretty souvenirs like pouches and purses in traditional pattern. Many nice tea houses to have afternoon snack. Spent about 3-4 hours here.

Date of experience: December 2018
Thank and-when
Reviewed 1 week ago via mobile

Especially on friday nights, this maze of alleys are super-filled with good foods, good drinks, good scenes, and fantastic moments. Lots of visual details. Architectures and interiors are unique and creative.

Date of experience: December 2018
Thank Bima088
Reviewed 1 week ago

I felt a slower vibe in Insadong. Can't explain why, but meandering its many narrow side streets seemed the right thing to do. Many tourists and locals traverse its main street. I suggest you take the elevator to the top floor of Ssamzeigil Mall and...More

Date of experience: November 2018
1  Thank mzzyap
Reviewed 1 week ago via mobile

Insadong has many art galleries where the art is available for purchase. There are also several shops to purchase souvenirs and traditional Korean items. All of the signs are in Korean including Starbucks. Out of the many tourist markets in Seoul this is one of...More

Date of experience: December 2018
Thank Seoul_Expat16
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Questions & Answers
Ask a question
28 July 2018|
AnswerShow all 4 answers
Response from PaulL627 | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
Jerico C
14 April 2018|
AnswerShow all 6 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.