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Insadong

Insa-dong, Jongno-gu, Seoul, South Korea
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US$18.00*
and up
Seoul Hop-On Hop-Off Downtown Palace Course
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US$55.00*
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Seoul Morning Heritage Tour Including Changdeokgung Palace
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US$95.00*
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Full-Day Cultural Tour of Seoul Including Gimbap-Making Experience
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (144 reviews)
“souvenir shops” (130 reviews)
Suggested Duration: 2-3 hours
LOCATION
Insa-dong, Jongno-gu, Seoul, South Korea
Insadong
CONTACT
Website
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from US$18.00
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from US$55.00
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from US$95.00
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Write a ReviewReviews (5,598)
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All reviews
"art galleries"
in 144 reviews
"souvenir shops"
in 130 reviews
"korean souvenirs"
in 70 reviews
"the main street"
in 121 reviews
"place to buy souvenirs"
in 32 reviews
"tea house"
in 57 reviews
"street food"
in 175 reviews
"knick knacks"
in 32 reviews
"anguk station"
in 46 reviews
"great shopping"
in 48 reviews
"street vendors"
in 48 reviews
"shopping area"
in 57 reviews
"dumplings"
in 33 reviews
"walk around"
in 34 reviews
"handicrafts"
in 111 reviews
"gifts"
in 168 reviews
"culture"
in 220 reviews
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1 - 10 of 3,126 reviews

Reviewed 2 days ago

I loved the feel of Insadong. This was my fourth visit to Seoul and I have loved Insadong every visit. There is so much to do and you should really take the time to explore all of the little alleyways too. Lots of gorgeous little...More

Thank DiMc71
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 3 days ago via mobile

Fun place to get a good snapshot of Korean culture, all within a few blocks. Great food vendors, souvenirs galore, people watching, clothing, Korean spas...this area has it all. Allow some time to really wander and see it all.

Thank Slynch8
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 days ago

Insadong is a small shopping street filled with souvenir shops and interesting food joints. I visited almost all the main shopping areas in Seoul, but enjoyed Insadong the most for souvenirs. Its also a very nice place to walk around window shopping as well. Picked...More

Thank sbh_nomad
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed 4 days ago

Insadong is a must-visit place whenever I stay in Seoul. You can find all kinds of souvenirs from the cheap mass produced items to the unique handcrafted ones. Not to mention the wonderful restaurants along the small side-streets of Insadong.

Thank Peter K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 days ago via mobile

In my opinion, this is the best market for souvenir shopping. There are many unique art shops to buy one-of-a-kind handmade/hand painted works. I bought a small ceramic oil lamp, some paintings, and a custom made music box, among other things. And the prices are...More

Thank dgbkcu
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

So charming. Korean craft, food and art. You can really find it all. I went with my mom and kids. We found a place to take pictures with formal korean dresses. It was so much fun.

Thank isa B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

This was a place I like with lots and lot’s of things to do and see and feel and taste and eat..you would need a couple of days or more just to be able to see all the interesting places and shops to visit. But...More

Thank Dachariot
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

Nice place to shop for traditional Korean items. The shops pretty much sell the same items, some are expensive than others, you really have to go to atleast 3-4 stores to get an idea of price on items you like. There’s restos yowards the end...More

Thank cpyourprofessor
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

I loved this place! You really get to see the culture flourish in the market area- the old and the new compliment each other. We were able to spend two hours in this area shopping, eating, and marveling over the styles and culture of South...More

Thank Bobbie A
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

One thing I like about this place is that it's near the palaces and it's not so crowded plus, it has a public toilet hehehe Street food is a bit cheaper in Myeongdong as well and uf you want to buy some souvenir, this is...More

Thank grapegump
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Nearby
Insadong
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
...More
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Ask a question
Questions & Answers
Jerico C
14 April 2018|
AnswerShow all 4 answers
Response from Mathew K | Reviewed this property |
It is close, but not walking distance. Take a cab and it will cost you only 5,000 KRW (less than US$ 5.00).
1
Vote
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Doreen T
13 October 2017|
AnswerShow all 8 answers
Response from Diego M | Reviewed this property |
Yes. Probably 20 mins.
0
Votes
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
0
Votes
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