We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book In Advance
3,351
All photos (3,351)
Full view
Certificate of Excellence
Traveller Overview
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(150 reviews)
“souvenir shops”(144 reviews)
“the main street”(133 reviews)
About
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Contact
Insa-dong, Jongno-gu, Seoul, South Korea
Jongno-gu
Website
Improve This Listing
Ways to Experience Insadong
from US$82.00
More Info
from US$18.00
More Info
from US$55.00
More Info
from US$95.00
More Info
Reviews (5,963)
Filter reviews
3,356 results
Traveller rating
1,463
1,417
413
45
18
Traveller type
Time of year
LanguageEnglish
More languages
1,463
1,417
413
45
18
Show reviews that mention
All reviews art galleries souvenir shops the main street korean souvenirs tea house korean tea street vendors street food knick knacks anguk station shopping area great shopping dumplings walk around handicrafts gifts culture
FilterEnglish
Updating list...
1 - 10 of 3,356 reviews
Reviewed yesterday via mobile

We can here on a late morning and took a walk around this area. There are quite a few shops selling art pieces and these are really quite nice. Of course, there are many souvenir shops and eateries, the latter of which you should explore...More

Date of experience: December 2018
Thank fire-tower
Reviewed 6 days ago

Just walk, don't go by bus. I and my daughter walked about 15 minutes from Myeongdong market, and surprised I saw river garden, wow... its beautiful.

Date of experience: November 2018
Thank rasni
Reviewed 6 days ago

Where to start? So many little shops, tea houses, restaurants to choose from. You can pass half a day there, play in the labyrinth, practice your baseball swing at the batting range, enjoy the free shows on the weekends but don't forget to visit those...More

Date of experience: November 2018
Thank GregoryLussier
Reviewed 6 days ago

Insadong is definitely a place of history. Souvenirs are cheapest here and aplenty. However, shops close early around 8-9pm. Ssamziegil is the main point here as the vendors are artists selling things you would not find elsewhere. The poop bread near the entrance tastes great.

Date of experience: November 2018
Thank KCLXM
Reviewed 1 week ago via mobile

Went to check out the different stores there and the 2Cat Cafe . Lovely , pretty stores and restaurants. Take your time when you are there to check out the lanes as well as u will be surprised what you’ll find

Date of experience: December 2018
Thank frances292015
Reviewed 1 week ago via mobile

This was our second visit to Insadong and it was just as interesting. We enjoyed the art shops in particular and the restaurants. Well worth a stroll.

Date of experience: November 2018
Thank Ggreendd
Reviewed 1 week ago via mobile

Spent an amazing afternoon roaming the Insadong old street. Many touristy shops but they are a great place to buy pretty souvenirs like pouches and purses in traditional pattern. Many nice tea houses to have afternoon snack. Spent about 3-4 hours here.

Date of experience: December 2018
Thank and-when
Reviewed 1 week ago via mobile

Especially on friday nights, this maze of alleys are super-filled with good foods, good drinks, good scenes, and fantastic moments. Lots of visual details. Architectures and interiors are unique and creative.

Date of experience: December 2018
Thank Bima088
Reviewed 1 week ago

I felt a slower vibe in Insadong. Can't explain why, but meandering its many narrow side streets seemed the right thing to do. Many tourists and locals traverse its main street. I suggest you take the elevator to the top floor of Ssamzeigil Mall and...More

Date of experience: November 2018
1  Thank mzzyap
Reviewed 1 week ago via mobile

Insadong has many art galleries where the art is available for purchase. There are also several shops to purchase souvenirs and traditional Korean items. All of the signs are in Korean including Starbucks. Out of the many tourist markets in Seoul this is one of...More

Date of experience: December 2018
Thank Seoul_Expat16
View more reviews
Nearby
Nearby HotelsSee all 609 nearby hotels
Saerim Hotel
95 reviews
.09 km away
Sunbee Hotel
464 reviews
.14 km away
Hotel Aventree Jongno
417 reviews
.19 km away
Centermark Hotel
846 reviews
.21 km away
Nearby RestaurantsSee all 124,419 nearby restaurants
O'sulloc Tea House Insadong Store
357 reviews
.05 km away
Bukchon Sonmandu Insa
85 reviews
.03 km away
Insadong Geu Jib
51 reviews
.03 km away
The Moonbird Does Think Only of the Moon
18 reviews
.05 km away
Nearby AttractionsSee all 1,880 nearby attractions
Jogyesa Temple
875 reviews
.24 km away
Museum Kimchikan
70 reviews
.08 km away
Beautiful Tea Museum
19 reviews
.24 km away
Questions & Answers
Ask a question
SCYPATH
28 July 2018|
AnswerShow all 4 answers
Response from PaulL627 | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
1
Vote
Jerico C
14 April 2018|
AnswerShow all 6 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
2
Votes
doreent522
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.
0
Votes