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  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries”(145 reviews)
“souvenir shops”(136 reviews)
“the main street”(124 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
Ways to Experience Insadong
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Reviews (5,824)
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All reviewsart galleriessouvenir shopsthe main streetkorean souvenirstea housekorean teastreet foodanguk stationshopping areastreet vendorsgreat shoppingdumplingswalk aroundhandicraftsgiftsculturetourists
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1 - 10 of 3,264 reviews
Reviewed today via mobile

Always a great place to visit in Seoul. Even when it’s crowded Insadong offers a relaxing atmosphere because of the architecture and cultural vibes. There is a quaint little teahouse (see pictures) right in the middle of Insadong that I visited where you can buy...More

Thank 775erinl
Reviewed 2 days ago

Nice place for a tourist to visit. You can find lots of traditional tea houses, gift shops etc. However, it can be a little too touristy.

Thank jayjasonkang
Reviewed 3 days ago via mobile

Great gift shops, we bought many goods a memories here. Very interesting shop where the woman who ran it had made EVERYTHING in the shop herself, amazing

Thank Peter G
Reviewed 5 days ago via mobile

Interesting place. Recommended to go to to take in the sights and take in the korean culture. Recommended

Thank Mohamed Noh I
Reviewed 5 days ago via mobile

There are plenty of restaurants and shops that sell traditional pieces/artwork. The street is not very long. You can tour the whole place in an hour or two.

Thank maila_ani
Reviewed 6 days ago via mobile

The market and Main Street have a huge selection of souvenirs for great prices. Unique little shops and restaurants down narrow lanes. I really enjoyed the 2.5 hrs we spent here. The metro stop is Anguk on the orange line 3.

Thank Vansportsfan
Reviewed 1 week ago via mobile

The area represents what it was used to be like before the whole Industrial revolution and economic boom. Me and my wife used to date alot there and the place along with Bukchon and Seochon is truly old Seoul that has been the nation’s capital...More

Thank Jonfant
Reviewed 1 week ago

This is a lovely area of Seoul. It really feels 'Korean' with lots of back alley stalls, restaurants and bars. You can weave in and out of the main Insadong street and find lots of interesting places to see/visit.

Thank TerryBrightonUK
Reviewed 1 week ago via mobile

Insa-dong is so nice to wander around since it’s not so crowded as other areas. You see the typical stores like artbox and lots of nice little cafes around there. I would definitely recommend going to the small mall which is in the center of...More

Thank Honny2107
Reviewed 1 week ago

if you dont want to eat only korean food, this is the place to go. they have a wide range of cuisines here.

Thank colin1201
View more reviews
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
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Questions & Answers
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28 July 2018|
AnswerShow all 4 answers
Response from Paul L | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
Jerico C
14 April 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
Doreen T
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.