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Insa-dong, Jongno-gu, Seoul, South Korea
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“tea houses” (132 reviews)
“art galleries” (131 reviews)
“souvenir shops” (120 reviews)
Suggested Duration: 2-3 hours
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (5,083)
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1 - 10 of 2,856 reviews

Reviewed yesterday

Insadong is a main tourist destination in Seoul. The main street is filled with restaurants and cafes, and is probably a good place to head on your first few days in Seoul, as people are used to tourists and tolerant of language differences. Restaurants here...More

Thank reverendanaglyph
Reviewed yesterday

We stayed in an AirBnB in this area, so spent a lot of time here. Lots of interesting shops and galleries to browse, tea houses, restaurants and hanbok rental places.

Thank divebunny1
Reviewed 2 days ago

Lots of things to see and buy. Mostly frequented by tourist but just the same, some prices here are cheap if you are able to compare to some areas if not cheap, just the same

Thank annematt143
Reviewed 3 days ago

I thought this area was pretty generic. Just lots of stores and restaurants. Worth going once while you're in Seoul.

Thank Kevin C
Reviewed 3 days ago

I love strolling the streets here looking at the various shops. There is a lot of repetition among the shops - you find the same touristy crap out front of every other store front, however there are some fun gems hidden among the mass produced...More

Thank Audrey L
Reviewed 3 days ago

Insadong is a better place to shop and people watch than the crazy Myeongdong area. It also has some great galleries with beautiful art. Go and spend a couple of hours wandering the streets.

Thank Erik M
Reviewed 4 days ago

We stayed in Saerim Hotel which located on this street but a bit hidden in between the shops. Don't forget to visit the Dynamic Maze & PooPoo Land. Great experience if u are someone who enjoyed a bit of excitement & thrill AND ofcoz in...More

Thank MelRashid
Reviewed 6 days ago via mobile

Sick of cheap crap or expensive shops you get in every city? Then Insadong is perfect for you. Lots of artist shops and stores with quality good as well as your ubiquitous tourist shops and excellent restaurants. It is our favourite shopping area in Seoul....More

Thank Ghostwalker72
Reviewed 1 week ago

I love Insadong area because of the shop stalls along the streets and the street foods. If you want to buy something for your friends wayback home just go and shop at Insadong. You can just walk from Buckon Village and Gyeongbukgong Palace. Just ask...More

Thank ms_gorgeous_eva
Reviewed 1 week ago via mobile

Whilst the Insa-dong area is focussed on tourists it has many great little shops, some with the usual touristy items such as t-shirts, fans, pictures etc but there are also many cool little craft shops. Along with the tourist shops many great food places have...More

Thank domc189
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
226 reviews
.05 km away
Gogung Insadong
161 reviews
.01 km away
Osulloc Tea House
47 reviews
.05 km away
Jeontong Dawon
75 reviews
.05 km away
Nearby Attractions
Jogyesa Temple
621 reviews
.24 km away
334 reviews
.02 km away
Alive Museum Insadong
164 reviews
.34 km away
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Questions & Answers
Janice O
13 May 2015|
Answer Show all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
9 February 2015|
Answer Show all 8 answers
Response from Lorraine S | Reviewed this property |
Insadong is the old town, full of shops, hawkers, restaurants, etc. I have no idea what hotel you are staying in, but the Insadong is certainly worth seeing. We stayed at the Marriott. Taxis are available, but usually... More
26 December 2014|
Answer Show all 5 answers
Response from Shaun T | Reviewed this property |
Best way is to bus or train from airport