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As featured in 3 Days in Seoul and 3 other guides
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Address: Gwanhun-dong, Jongno-gu, Seoul, South Korea
Name/address in local language

TripAdvisor Reviewer Highlights

Read all 274 reviews
Visitor rating
  • 27
  • 51
    Very good
  • 23
  • 4
  • 0
Shopping center of small shops

While looking for some snacks before dinner around Insadong, I found this place by accident. Yes, there are some eateries in there, but the attractions are the store and tiny... read more

4 of 5 bubblesReviewed 2 weeks ago
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274 Reviews from our TripAdvisor Community

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Showing 105: English reviews
Level Contributor
429 reviews
79 attraction reviews
common_n_attraction_reviews_1bd8 562 helpful votes
3 of 5 bubbles Reviewed 3 days ago NEW

I came to this building looking for Gogung Insadong, and was cold & hungry. It is a nice respite from the outside cold. It's just a low-rise mall for budding artists & for arts & crafts. Certainly not my cup of tea nor would I recommend anyone to criss-cross their ways to come to a shopping center. Possibly good for... More 

Thank MouMou
Level Contributor
9 reviews
7 attraction reviews
5 of 5 bubbles Reviewed 6 days ago NEW

A place where my husband love to visit. This place is full with shops that filled with handmade items. A place where you can write or draw on their walls and you won't get caught. I love one the cafes that is way on top of the building. People that love art SHOULD visit this place.

Thank Danielletss
Level Contributor
66 reviews
60 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed 1 week ago

This shopping center is located along the Insadong Main street. It has a rather unique design and is interesting to walk between the different floors. They even have a poop/toilet themed cafe on the top floor!

Thank thetravellingfugu
Level Contributor
9 reviews
8 attraction reviews
4 of 5 bubbles Reviewed 2 weeks ago

While looking for some snacks before dinner around Insadong, I found this place by accident. Yes, there are some eateries in there, but the attractions are the store and tiny stalls. The whole complex is a three-storied building with a spiraling ramp. As in many parts of this area, these shops, while small are very artsy, selling things that are... More 

Thank ants080
Toronto, Canada
Level Contributor
35 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
3 of 5 bubbles Reviewed 3 weeks ago

This building is right on the Insadong main street, you probably will walk by it without realizing that it is not there. It looked very good on the you-tube videos I saw, but frankly it wasn't all that great.A collection of shops in a two story building.So, if you don't have time, I would say that you can avoid it.

Thank 484JosephP
Level Contributor
126 reviews
53 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
4 of 5 bubbles Reviewed 3 weeks ago

This is an Arty Market located in Insadong. The design of this building is unique and great to walk between different floors. The building has many individual shops that offer a good shopping experience with a cafe on the roof.

Thank Kristen L
Singapore, Singapore
Level Contributor
35 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
3 of 5 bubbles Reviewed 4 weeks ago

Didn't really want to stay to look as it's a very commercialise place with individual shops for tourist.

Thank PatChan37
sg petani
Level Contributor
4 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 26 October 2016

A good place to buy beautiful souvenirs if you are not travelling lean. Korea is expensive but if you have money to spare why not get and items or two which can be a good reminder of your stay

Thank kittebum
Level Contributor
79 reviews
57 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
5 of 5 bubbles Reviewed 21 October 2016 via mobile

Another place with unique design in Korea. You wont feel like you climb up so high because you just need to follow the path and you can reach the top without missing any shop to see :)

Thank naomiind
Abu Dhabi, Abu Dhabi, United Arab Emirates
Level Contributor
20 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
4 of 5 bubbles Reviewed 19 October 2016

Went around the shop.Interesting and worth a visit! There's this little shop which sells mini cactus and the lady who sells there is nice and informative. Can't get enough of Seoul.

Thank Kristine0101

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Staying in Insadong

Neighbourhood Profile
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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