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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 523 9222
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent53%
  • Very good30%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beer” (468 reviews)
“brewing process” (358 reviews)
“beer tasting” (303 reviews)
Open Now
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Hours Today: 10:30 - 21:00
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 523 9222
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Reviews (16,660)
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1 - 10 of 16,660 reviews

Reviewed yesterday

Me and my partner was walking around Amsterdam and ended up outside this place. We thought it looked good and there was quite a few people gathered around so we went in to have a wonder, the staff were really helpful and we brought two...More

Thank Charlotte P
Reviewed yesterday

As the first stop on the 'Amsterdam Rocks tour' and a big fan of Heineken, I was expecting to be somewhat underwhelmed by this tour. I was however, pleasantly surprised. After pre-booking online, we were straight through and met by a few members of the...More

Thank stopfordian77
Reviewed yesterday via mobile

Found the Heineken Exp very interesting with fun elements throughout! Would recommend to family and friends. 2 free tokens for tasting the golden lager.

Thank Jaynewry
Reviewed 2 days ago via mobile

Visited using the Rock deal which included a canal trip and A'dam tower. We thought using this package it was good value for money. Interesting history and fun interactive areas plus a total of 3 drinks each. For a quick trip to Amsterdam it was...More

Thank essexalison
Reviewed 2 days ago via mobile

We had a business meeting here in the top floor, and also had a tour afterwards. A very cool place, especially if you are a beer lover. It's very easy to walk to from the city Center.

Thank Djgoldma
Reviewed 2 days ago via mobile

The experience wasn't so exciting, but you can find some interesting topics about the long story of this beer. Also the 3D experience was quite funny. We enjoied the beers at the end of the tour, the boat tour and the visit to the A'Dam...More

Thank Matteo R
Reviewed 2 days ago via mobile

More than worth of money, you pay for the entrance. It is an interesting journey through the factory followed by 2 beers included in the price, plus 1 beer tasting during tour.

Thank JSV-CH
Reviewed 2 days ago via mobile

If you love your beer, even if you don't like Heineken, this is a good attraction to visit to learn the history of Heineken and have some good fun. You don't really need to book in advance although recommended.

Thank PanosPPP
Reviewed 2 days ago via mobile

I am a bit disappointed about the tour. It is crowded, with too much cheap tricks, somehow I wondered if Mr Heineken can see it, what would he say about that show. And, only 2 smallest glasses of beer :)

Thank Tanja V
Reviewed 2 days ago via mobile

We booked a multi ticket that allowed us to visit here and a cruise on the canal for a fair price. The fact we had prebooked out tickets meant we got to jump the Que that was a welcomed addition given the 33° heat. Initially...More

Thank MavisBetty89
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & AnswersAsk a question
NativeNu Y
What is the difference between the experience, VIP and Rock the City tours? Also, is it necessary to book tickets in advance we're going the 2nd week in July.
22 June 2017|
Answer Show all 4 answers
Response from ShawnBock | Reviewed this property |
Not sure about any differences but advance booking of tickets is not needed. We simply booked the day before from Tours and Tickets offices which is found throughout the city. And the ticket is valid for all entry times for... More
Janee L
Hi, would like to check if its okay if i take my luggage around with me on the tour as i have to catch a bus to somewhere else right after the tour! or is there a luggage storage and how much would it be!
1 June 2017|
Answer Show all 9 answers
Response from dsg_panama | Reviewed this property |
you can carry your things but you can leave it at the entrance in a place were they keep it for you until the end of the tour. enjoy
Google Translation
Can you remember where the boat tour started and finished?
29 May 2017|
Answer Show all 8 answers
Response from Welshtraveller247 | Reviewed this property |
2 separate boat journeys. One starts outside the train station by the church. That one goes clockwise. The other starts again outside the station. It's by the multi-storey bike park. That one goes anti clock wise.