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Open today: 09:00 - 19:30
Review Highlights

We were searching high and low for quality leather products. We knew to stay away from the stalls... read more

Reviewed 6 days ago
via mobile
Excellent product and service

The owners are very friendly and helpful in finding exactly what you looking for. They are very... read more

Reviewed 3 weeks ago
Florence, Italy
via mobile
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  • Excellent97%
  • Very good3%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“stalls”(3 reviews)
I'Mago is specialized in Florentine leather goods. We sell many important florentine brands such as Chiarugi, Boldrini Selleria, and Bruno Rossi. All the articles that you can find in our store are strictly Made in Italy because we love our country...more
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Hours Today: 09:00 - 19:30
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Via dell'Ariento 35/Red | Next to La Meridiana at the crossroad between via dell'Ariento and via Sant'Antonino, 50123, Florence, Italy
San Lorenzo
+39 055 399 2613
Top Selling Tours & Activities in and around Florence
Reviews (28)
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All reviewsleather productsitalian leatherstallswalletshop
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1 - 10 of 17 reviews
Reviewed 6 days ago via mobile

We were searching high and low for quality leather products. We knew to stay away from the stalls around the Mercado. These small stalls all offered the same products, cheesy salesmen trying to get you to stop. However, in the buildings around the stalls, you...More

Thank Dazlnan
Reviewed 3 weeks ago via mobile

The owners are very friendly and helpful in finding exactly what you looking for. They are very professional and patient. They sell you the best quality products for a reasonable price. Well recommended.

Thank wanahdi
Reviewed 2 June 2018

The owners of the shop are wonderful and genuine people. They carry beautiful real Tuscan leather products. Don’t be fooled by the cheap fake product that is trying to be hustled to tourists right outside their beautiful store. It’s a shame that this business has...More

Thank Lisa B
Reviewed 17 May 2018 via mobile

Do yourself a favor and stop by this shop behind the numerous leather stalls in piazza mercanto. Don’t even bother with the stalls because when you purchase an item from l’mago, you know you’re getting quality. My boyfriend was looking to purchase a new wallet...More

Thank Diandra R
Reviewed 21 October 2017

My husband and I stumbled across this shop while looking for leather goods. WHAT A GEM!!!! The owner and lady that helped us (I wish I could remember her name), went above and beyond. We just were looking for a few wallets and we ended...More

Thank Amy C
Reviewed 3 September 2016 via mobile

I've been going to this husband and wife shop about 3x over the past two years. I keep on coming back because of the wide selection, reasonably priced but fantastic quality and pleasant owners . Nice to be dealing directly with the shop owners. They...More

1  Thank Estela O
Reviewed 17 June 2016

We stumbled upon the store by accident. They have the most amazing quality of leather in beatiful pieces and awesome prices. Owners are awesome too.

Thank robertmG4730SR
Reviewed 12 June 2016

My wife and I are completely satisfied with our buying experience with Gisoo and Asghar. They did everything they could to make sure we were happy with our purchase.Never at any point did we feel pressured to buy. In fact it was quite the opposite....More

Thank panteapayandeh
Reviewed 25 May 2016 via mobile

We were browsing for leather bags around San Lorenzo area when we decided to check out shops behind the stalls. We noticed the stalls were selling many and similar things but nothing caught our eyes. Then we just walked into I'Mago. They gave us a...More

1  Thank Making_a_point
Reviewed 29 January 2016 via mobile

I say most unique because there are beautiful pieces that I didn't see anywhere else and the quality of leather for such a price was a steal. Never buying from anyone else! I bought a small, vintage leather duffel and everywhere I go people stop...More

Thank Marali N
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San Lorenzo
San Lorenzo’s lively merchants shout out from behind
stalls with an array of products in one of the most
traditional neighborhoods in Florence. Different
ethnic groups join together in the large outdoor
market of San Lorenzo and in the Central Market, a
vast multi-floored building. Visitors are bound to
fall in love with this area and in particular, with
its variety of food, especially those focusing on
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