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Review Highlights
Name change of Biffoli

We had difficulty finding this shop, since it has changed their name. The name is now AROMA... read more

Reviewed 21 November 2018
Judy H
Baker, Florida
Beautifully scented soaps and lotions and Made in Italy

I came across this small shop while at the Duomo and fell in love with the lavender and lemon... read more

Reviewed 24 May 2018
Melbourne, Australia
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  • Excellent67%
  • Very good33%
  • Average0%
  • Poor0%
  • Terrible0%
21 Nov 2018
“Name change of Biffoli”
23 May 2018
“Beautifully scented soaps and lotions and Made in Italy”
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13 Piazza del Duomo, 50122, Florence, Italy
San Giovanni
+39 055 238 1272
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from US$80.97
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1 - 10 of 14 reviews
Reviewed 21 November 2018

We had difficulty finding this shop, since it has changed their name. The name is now AROMA FIRENZE, located at same address, Piazza Duomo, 13r. The selection of soaps and other is very good. The owner is more than nice, whether shopping or just looking.

Date of experience: November 2018
Thank Judy H
Reviewed 24 May 2018

I came across this small shop while at the Duomo and fell in love with the lavender and lemon scented hand made soaps and the lemon and pineapple body lotions and hand creams. All the products I bought are made in Italy and smell divine....More

Date of experience: May 2018
Thank marialsm07
Reviewed 18 May 2018 via mobile

Every time I am in Florence, I never fail to visit Biffoli. Enter the store and you will be greeted by a wonderful scent of flowers and herbs. The store has a wild array of soaps, fragrances, and other beauty and medicinal products. The staff...More

Date of experience: May 2018
Thank piapiccola2014
Reviewed 13 April 2018

There are beautiful Italian made products here that make great gifts for you or others. I came home wishing I had bought more because the quality of the products are very good.

Date of experience: March 2018
Thank moc227
Reviewed 23 November 2017 via mobile

It was a great shop. Spent over €54 in one shopping spree within. Loved their soaps and since spent so much, receive free sample shower gel and lotion, cute bag to hold all my purchases, calendar and mini-desk calendar. Definitely will be back in September...More

Date of experience: November 2017
Reviewed 21 October 2017 via mobile

Very small store but has most that ppl wanted. Service was great and they give you free samples (good amount of them). Beware sometimes they get crowded from groups. Locations is great it’s right behind the Duomo near the museum.

Date of experience: October 2017
Thank j w
Reviewed 11 July 2017 via mobile

This shop is right across the Duomo. Really unique scents from Florence...got a 'hibiscus' and 'forget me not' perfume and 'fern' for my husband...very helpful staff...and perfect take away from Florence.

Date of experience: July 2017
1  Thank anitadeshpande
Reviewed 21 April 2017

After not receiving soap at our hotel, we did a search for a soap shop and came across this place. Even with a language barrier, the staff could not have been more helpful! Their products are amazing! We ended up going back and loading up...More

Date of experience: April 2017
Thank Donna L
Reviewed 16 December 2016

I wandered into this shop having lost my makeup purse in Florence. I was able to buy Italian cosmetics, which were organic. Lovely foundation, eyeshadow, mascara and lipstick (Lepo was one brand) The lady so kindly gave me lots of samples of skin care products,...More

Date of experience: November 2016
Thank SarahD2020
Reviewed 30 September 2015

I was introduced to the Biffoli Shop by a Fiesolean friend when I asked if she knew a place where I might get more of the Nesti Dante soap I'd found in the boutique at my favorite Hotel-cum-B & B in the Florence area (notice,...More

Date of experience: September 2015
2  Thank Fronza W
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Florentia, as it was called by Latins, is permeated by
an eternal beauty spread in all corners of the city.
The historic center is characterized by the immensity
of the Duomo, able to transport tourists into the
brightest age of Florence: the Renaissance. Who does
not know the Brunelleschi Dome, San Giovanni
Baptistery and the Giotto’s Campanile? Everything is
enclosed here and it would be easy to imagine the city
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