Serra

Serra, Rome: Hours, Address, Serra Reviews: 5/5

Speciality & Gift Shops • Art Galleries
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10:30 - 19:30
Monday
10:30 - 19:30
Tuesday
10:30 - 19:30
Wednesday
10:30 - 19:30
Thursday
10:30 - 19:30
Friday
10:30 - 19:30
Saturday
10:30 - 19:30
About
The legacy of the Serra boutique as crafters of “archeological jewels” and “historical artifacts” begins in 1910 with its founder, Mario Serra, who set his business more like an artist’s studio than a conventional jewelry. When founder Mario Serra retired, the leadership of the company passed to his son Marcello. He transmitted his passion for jewelry and “beauty” to his son Alessandro who, after studying art and management at Claremont College in Los Angeles, joined him in running the company, and became a distinguished scholar of Roman history and numismatics. The result was the “Archaeological Collection”, a unique series of jewels created with his wife Ornella, around real, historical Roman items (coins, roman intaglios), where the modern element harmoniously blends with the ancient one by highlighting and complementing it. The jewels of this collection use genuine ancient Roman coins and intaglios that date from the 3rd cent BC ... works of unbelievable beauty and elegance!
Suggested duration
< 1 hour
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Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.

Top ways to experience nearby attractions

The area
Address
Neighbourhood: Centro
How to get there
  • Spagna • 3 min walk
  • Flaminio - Piazza del Popolo • 9 min walk
Best nearby
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Restaurants
7,525 within 5 kms
Attractions
2,044 within 10 kms
Popular mentions

5.0
123 reviews
Excellent
122
Very good
0
Average
0
Poor
0
Terrible
1

sef32
Dorset, UK13 contributions
Apr 2022 • Couples
Beautiful pieces….. be prepared to spend some serious pennies. However we feel the two things we came away with were stunning. Full of history and things you can’t just get anywhere. Owner very welcoming and knowledgable. Could listen to him all day talk about the coins. In fact we returned the next day to purchase our second piece. The street is also lovely as it’s full of arty shops that were not mainstream and commercial.
Written 16 April 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you for your kind and very welcome review! We are happy to appear professional and also "passionate" for our work ... we look forward to seeing you on your next visit to Rome! Alessandro Serra
Written 29 April 2022
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Ashley S
1 contribution
Apr 2022 • Couples
What a wonderful experience!! The owner was very kind and knowledgeable about each of his pieces. He went through various pieces with us and explained the significance of each. Not only did I leave with a beautiful Roman coin pendant, but a history lesson as well. Your jewelry will also come with a card unique to your piece, explaining who/what/where/when. It’s the perfect souvenir from Rome!
Written 9 April 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thanks, Ashley .... it was a pleasure talking to you! I love the history of my city, Rome, so much that talking about it is really a pleasure! Hope to see you again in Rome soon! Alessandro Serra
Written 29 April 2022
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Historian_Parker
Rome, Italy4 contributions
Feb 2022 • Business
The customer service was lovely and the expert was enthusiastic about history of my purchase. He told us everything we needed to know. The item itself is simply amazing, glad I came to Rome to get it.

The place itself is situated on a quiet street and while the shop is small, it is filled with pieces that definitely make me want come again.
Written 11 February 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you very much for your kind review! I too will be very happy to talk "enthusiastically" with you again about my jewels and the history of my beloved city, Rome. Thank you again! Alessandro Serra
Written 15 February 2022
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Anthony V C
3 contributions
Jan 2022 • Couples
Allesandro (the owner) is fantastic to work with as he speaks English and Italian. They have very unique pieces and the quality is outstanding. We purchased ancient Roman coins and also a gold ring with a coin mounted in a gold setting. We highly recommend to everyone!
Written 28 January 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thanks Anthony for your excellent review! Talking with people like you interested in the history of Rome, art and archaeological jewelery is always a great pleasure ... thank you, I hope to see you again soon! Alessandro
Written 1 February 2022
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Lynda D
1 contribution
Oct 2021 • Friends
I was searching for an authentic ancient Roman coin ring for my husband. I found Serra thru Google and was delighted with my find! It was like a treasure hunt. The owner was superb in his knowledge of ancient coins and helped me find the perfect ring, complete with certification and description of history of the coin. It was of Poseidon and he actually looked a little like my husband. The coin is bronze with silver mounting. Definitely a 5 star shopping experience!!! If I am fortunate enough to return to Rome, I’ll definitely shop there again.
Written 28 December 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thanks Linda for your great review! We are sure that your husband enjoyed the gift: it always makes a certain effect to wear a "piece of ancient history", Roman or Greek. Thanks again ! Alessandro
Written 26 January 2022
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Margaret H
17 contributions
Sep 2021
My husband and I were visiting Rome when we found Via Margutta and this wonderful shop. We wanted to find a unique gift for our son, and the owner kindly worked with us to find the perfect thing. We chose a Roman coin on a chain - depicting Emporer Hadrian - and our son absolutely loved it. It is a piece of history to wear every day. While we were in the shop, we had a great conversation about the location of Hadrian's Wall and other fun facts. The owner is very knowledgeable about Roman history and Roman coins. It was a pleasure to shop here. We hope to return again to Rome and stop back at Serra.
Written 27 October 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you for your kind review ... meeting you was really a pleasure, and a joy to be able to offer a fragment of the history of Rome to your son! Thanks again, see you soon! Alessandro
Written 5 November 2021
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Laura B
1 contribution
Oct 2021 • Couples
My husband and I just had our first trip to Rome, Italy, and discovered Serra Roma after a friend told us we must walk the beautiful Via Margutta.
The lovely coin bracelets in the window caught our attention. We thought that these beautiful bracelets would be perfect souvenirs for our teenage daughters.
The kind owner of the shop spent so much time explaining the historical significance of all the rings and bracelets until we selected a bracelet for each of our daughters.
He graciously provided us with cards, so our daughters could understand the historical significance.

It was a first class / five star experience.

He also has beautiful dishes and other pieces.
Written 21 October 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
What a pleasure it is for me to see my work and my passion for Rome appreciated! Talking about my city and its history is always a joy ... thank you for giving me the opportunity to do so! See you soon! Alessandro
Written 5 November 2021
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Escapesartist
San Francisco, CA21 contributions
Oct 2021
Sal and Ornella are wonderful. I met Sal in person and purchased two lovely items from his shop - a bracelet and an antique Roman coin pendant. In person, Sal was engaging, patient, informative, just lovely. It was such a nice experience.

Unfortunately, the pendant was lost upon our return home, much to the utter dismay of the wearer. As a surprise to this person, I reached out to Sal one YEAR later to ask about purchasing a new pendant and explained who I was. Much to my incredibly surprise and delight, they had a record of the exact pendant we had purchased! They again were patient and kind, offering me advice via email, whatsapp, and called to chat as well. It was a big purchase to make twice, but once I received the pendant in the mail after making it, I knew it was the best decision, and it will be such an incredibly meaningful gift.

I can't say enough good things about Sal, Ornella, and Serra Roma. Can't wait to visit in person again!
Written 19 October 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you! We tried to remedy the sorrow for the loss of the jewel you donated, and we are happy to be able to do so! Let's hope this time it's ... forever! We look forward to seeing you in Rome! Alessandro e Ornella
Written 5 November 2021
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Edoardo Fanfani
Rome, Italy1 contribution
Sep 2021
Come and visit this historic shop in the beautiful via Margutta, at the heart of Rome if you're in town. You will be enchanted by their amazing collections and the keenness of the owners to enlighten you about the history of the Eternal City and of their own business which goes back more than a century. Nowadays, they're better known for their stunning jewels; unique pieces made with original Ancient Greek and Roman coins. What better idea than to leave Rome with an ancestral piece of its glorious past as a souvenir? Make sure to also check their traditional collections of silverware, Panini vases, Burano glass and so much more. You won't be disappointed!
Written 5 September 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you, Edoardo, for your kind review! Being able to sport a piece of "history of Rome" is really exciting! See you soon! Ornella Serra
Written 8 September 2021
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

TineLouise
Shepherdstown, WV70 contributions
Sep 2021 • Couples
Most excellent customer service and care. A special piece of jewelry, with an ancient coin, as the center piece, had the setting loosen and the coin came free. I purchased this item during the summer of 2020, and I brought the jewelry back to the store today and they immediately set about repairing the piece for me. I was only on Rome for this 1 day, and they made sure that my jewelry was repaired today and ready to be picked up before 6 PM this evening! amazing! Each piece of jewelry and art in this shop is unique and beautiful. The historical knowledge that is offered and shared about each piece is also a special touch. If you are searching for a special gift or something for yourself, I highly recommend this beautiful shop, located in the center of ancient Rome, not to far of a walk from the Spanish steps.
Written 1 September 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thanks, Tine Louise! Taking care of our customers' purchases is essential, even years later, as in your case. We were really pleased to see you again and we look forward to seeing you on your next trip to Rome! Alessandro Serra
Written 8 September 2021
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

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Frequently Asked Questions about Serra

Serra is open:
  • Mon - Sat 10:30 - 19:30


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