THAI Smile Airways, a subsidiary airline of THAI Airways International Public Company Limited (THAI), is a regional airline operator for short and medium range flights. The airline operates using “WE” as an airline code and aims to become a Regional Favorite Airline with the Hearth of Thai. Unlike other carriers, THAI Smile is a “Full Service” airline being Regional Wings of THAI Airways. We provide excellence and quality services to meet the needs of short-haul travelers with an affordable price, while ensuring greatest comfort and convenience for a superior travel experience. The airline fleet consists of 20 narrow-body aircraft (in 2016) operating from operation bases located at Suvarnabhumi International Airport. Products and services of THAI Smile are suitable for passengers travelling short distances. The airline has adjusted several dimension of its strategy to serve travelers with a tagline: Fly Smart, Fly THAI Smile.
THAI Smile Airways operates in 10 domestic destinations: Chiang Mai, Phuket, Khon Kaen, Chiang Rai, Hat-Yai, Ubon Ratchathani, Udon thani, Surat thani, Narathiwat and Krabi. THAI Smile also provides cross-region services at Chiang Mai and Phuket. For international routes, THAI Smile also operates 16 international flights to Yangon, Siem Reap, Penang, Changsha, Chongqing, Zhengzhou, Vientiane, Luang Prabang, Phnom Penh, Kuala Lumpur, Kaohsiung, Mumbai, Lucknow, Kolkata, Bangkok-Hong Kong and Phuket-Hong Kong with a plan to further increase the flight frequency of domestic and launch new international routes.