Me, my wife and 1½ year old daughter went to Dream Place Noelia Sur this September (2009) - unfortunately. I was attending a conference in the North (Puerto de las Cruz) whereafter friends suggested to visit the South of Tenerife due to the high number of sun hours.
We booked the hotel well in advance, a suite, since my daughter requires a baby cot and we have a relatively large pram. When we arrived we got a room on the second floor overlooking the pool. The size of the room was ok - BUT, the balcony door was not possible to shut, the bathroom does not have any ventilation (and the windows are not possible to open) - this resulted in a very mulded smell in the entire room. Furthermore, since the balcony door could not shut, the live entertainment at the pool was so noisy that we couldn't get our daughter to sleep before 11PM when the music (which by the way was extremely poor) stopped.
The following day I asked at the reception whether we could change room, unfortunately, we could only get a room to the neighbouring hotel (which is for youngsters) - so here they played music and yelled all night long - but okay, I asked for it. BUT, again the moulded smell continued, the doors were again not able to shut and the air-condition sounded like a boeing 747 about to take off. During our stay, 3 workers repaired the door, which ment that it broke even more.
The pool area was extremely cramped (and we were out of season, so I can imagine the stumble in high season) - where people lined up to place their towels on the sunbeds!?!?!? The childrens pool was greasy (and not cleaned during our weekly stay) and extremely tiny. There is a very long walk to the beach - do not trust the length from the website it takes at least 15 minutes to reach the actual beach (where you can get to the sea).
Finally, we ordered half-board - which basically was okay. There was a lot to choose from, however, the restaurant was in a very bad state. The second evening we saw a dead cockroach on the floor - which the following morning was eaten by flies. The evening the cockroach was still in the same spot with more flies. You can ask yourself, in what state is the food? We at least never ate at the restaurant again!
So for your own sake, please do not book this hotel - Playa de las Americas has so many hotels to choose from. For families with children I would strongly recommend to stay in Los Christianos instead.

Having been to this resort many times and stayed at numerous hotels, mostly the Julio Cesar at the Mare Nostrum, myself and partner had no complaints,
We got a pool view room (at no extra cost) which was large and clean and had opted for a bed and breakfast option as we like to eat out in the evening and eat when and where we choose.
There was plenty of choice at breakfast, all the staff we encountered were courteous and efficient and it was very clean.
We opted to go to the adult area pools on the roof and it was very quiet with lovely views.
Yes the mare nostrum is more luxurious but the price is far higher.
We have an excellent holday and will return here next April - I honestly think some people just like to moan about any little thing and end up ruining their holiday themselves whining about silly little things. Get there, unpack, and ENJOY :-))

I have stayed at the Noelia Sur 4 times and it has always served it's purpose, quiet location, close to beach, bars restaurants etc, room spacious, always clean, reception staff always hlepful, good choice of food, good size pool, I'm not interested in the entertainment but what I've seen has been OK, I don't understand why people complain about this hotel, I have stayed at the Mare Nostrum resort twice before and their choice of food is far less than at the Noelia, the rooms are not as nice and you can't get sun bed and that's 5* . Noelia is Excellant value for money don't be put off by the negative comments

We stayed in October. As we are family of 6 getting a decent deal is important therefore when were offered a competitive rate through Travel Republic we decided to give it a go. The Hotel overall needs a little bit of attention but the rooms were big enough and cleaned every day. The food is ok and they have plenty choice at breakfast, the evening meals could be excellent some nights and not so good the next, but overall food ok to good if you are not too fussy. The swimming pool is very deep so not ideal for younger children, however we had no problems getting enough sunbeds around the pool.

We have stayed in better 4 star hotels in Tenerife but paid around 30 -40 % more so you pay for what you get, but we would stay again if the price was competitive. If price is no object I would consider staying in the Hotel Bitacora which is excellent. But at the right price Noelia Sur is excellent value.