We found this on a whim during our recent vacation to Williamsburg. We enjoyed it so much we went back one more time that week! Hoping I can find one near us in Pennsylvania! Slightly on the expensive side, but healthier than other ice cream/dessert options available.

This is a realatively recent chain to arrive in the area, but they have a good selection, and the prices are reasonable. What I like about them versus some of the other ice cream shops, such as Cold Stone, is the price. If you are looking for a reasonably sized portion, you do not need to mortage your home to... More

Prices are high but great yogurt., you get what you pay for.

Cute little yogurt shop with a good selection of flavors and toppings. Helpful staff. Lots of fun!

Great place and kids love it. We will have to come back when we are in Williamsburg again.

Visited Sweet Frog with my hubby & 2 friends. Had dessert here following a not so good meal. So glad we did. Lots of choices of yogurt & toppings.

I love adding the toppings I enjoy and I feel like I am indulging yet feel guilt free!

Everything is great at sW only problem I have is the tip jar at the register..... everything is self serve so why would one tip?

Self serve frozen yogurt with many varieties with multiple toppings to light up any childs face. Family of five enjoyed a treat for under $15!