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Euston Square Hotel

152/156 North Gower Street, London NW1 2LU England
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Traveller (339)
360
Panoramas (10)
Room & Suite (232)

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About

#625 of 1,170 hotels in London
Location
Cleanliness
Service
Value
Euston Square Hotel is an ideally located central London boutique hotel. It’s easy to get around London, as well as to access the main transport networks in London (tube/metro, buses, trains), the UK (Euston, Kings Cross/St Pancras, Paddington, Marylebone, Victoria, Waterloo) and internationally (Eurostar, Gatwick, Heathrow). We focus on taking great care of our guests. Our rooms are modern with a fantastic roomy shower, lots of USBs in the bedroom, super-fast Wi-fi, and fortunately, wood-effect floors, glass bathroom walls, and easy to sanitise surfaces making it a safer place in the current environment. Having been a partner to the NHS offering subsidised accommodation, we’ve remained open throughout the lockdown, and have already put in place some measures to improve guest safety and confidence. We’re learning and gaining experience each day. We want our guests to enjoy their stay and appreciate the good value, safe atmosphere, comfortable accommodation and dedicated service we offer.
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Property amenities
Parking
Free High Speed Internet (WiFi)
Bar / lounge
Taxi service
Conference facilities
Meeting rooms
24-hour security
Baggage storage
Wifi
Restaurant
Breakfast available
Breakfast buffet
Complimentary Instant Coffee
Complimentary tea
Non-smoking hotel
24-hour check-in
24-hour front desk
Laundry service
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Room features
Air conditioning
Housekeeping
Private bathrooms
Flatscreen TV
Walk-in shower
Complimentary toiletries
Hair dryer
Room types
Non-smoking rooms
Good to know
HOTEL CLASS
3.0 of 5 stars
Languages Spoken
English, French, Spanish, Arabic and 4 more
1,644Review12Q+A100Room tips

Reviews
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Shelagh Karen K wrote a review 17 Mar
5 contributions3 helpful votes
This hotel is ideally located 5 mins walk from Euston and right next to Euston Square tube. We had a basement room ( no windows) but this did not trouble us. The room was clean apart from an unpleasant smell which detracted. The WiFi was good, the bed comfortable , the shower good and the staff accommodating and helpful. Despite being so well located we were not troubled by traffic noise. We would definitely stay again.
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Review collected in partnership with this hotel
Date of stay: March 2024
Value
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Location
Cleanliness
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded yesterday
Dear Shelagh Karen K, Thank you for sharing your experience at Euston Square Hotel. We are delighted to hear that you found our location ideal and were satisfied with our clean rooms, good WiFi, comfortable beds, and helpful staff. We truly value your feedback and take your observations regarding the unpleasant smell in your room seriously. We look forward to your next stay and promise to strive for an even better experience. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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sbgardener wrote a review 13 Mar
3 contributions2 helpful votes
The hotel is virtually on top of the north entrance to Euston Square tube entrance, so great for popping back to your room and returning at night. I had a small room compared to others and the bathroom was a bit of a squeeze although the shower cubical was huge. The room overlooked Euston Road with all its traffic and sirens going through the night, surprisingly I wasn't disturbed by this and slept well. I didn't take advantage of the breakfast (not part of my package) but this is an affordable hotel for central London. My only criticism was the little smart tablet each room has. All information and comms with the hotel was through this and after asking reception I found the TV channels on there but no way of switching the TV on. Not too much of a problem as I was working but missed it in the morning to catch up on the news etc. I would stay here again.
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Review collected in partnership with this hotel
Date of stay: March 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded yesterday
Dear Sally B, Thank you for taking the time to share your experience with us. It's wonderful to hear that our prime location served your needs well and that you enjoyed the convenience it offered. We take note of the comment about the size of the room and the smart tablet. We are always looking for ways to enhance our guests' experience and your feedback is invaluable in that regard. We are glad that despite the minor issues, you consider staying with us again. We look forward to welcoming you back to Euston Square Hotel. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Helena E wrote a review 13 Mar
Salisbury, United Kingdom36 contributions31 helpful votes
Excellent location. Arrived to be warmly welcomed and greeted by Receptionist. Exceptional a la carte breakfast (I had paid before) and friendly waitress. I did not expect the level of service or such a good breakfast - really happy and so well located.
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Review collected in partnership with this hotel
Date of stay: March 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded yesterday
Dear 175helenam, We're thrilled to hear that your experience at Euston Square Hotel was a positive one. It's wonderful to know that our location, breakfast, and team members all contributed to your satisfaction. We pride ourselves on our service and are delighted to have exceeded your expectations. We thank you for choosing us and look forward to welcoming you back in the future. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Mary wrote a review Feb 2024
7 contributions1 helpful vote
Good hotel, centrally located, next to Euston Square Station, rooms are basic, modern, clean, just what we needed. Would stay again, lots of bars and restaurants, shop etc near to the hotel, would recommend.
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Review collected in partnership with this hotel
Date of stay: February 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 2 weeks ago
Dear maryml7784JZ, We are thrilled to read your positive review. We're glad to know that our location, clean and modern rooms, and the nearby amenities contributed to your satisfying stay. Thank you for considering staying with us again and for your recommendation. We look forward to welcoming you back to Euston Square Hotel in the future. Best Regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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mjkerr2024 wrote a review Feb 2024
1 contribution
Would highly recommend. The location was perfect, the hotel was very well set out, and the room was very good. The access to TV and WiFi was also a big bonus. The bed and pillows were comfy too, which is always good.
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Review collected in partnership with this hotel
Date of stay: February 2024
Value
Rooms
Location
Cleanliness
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 2 weeks ago
Dear mjkerr2024, We are thrilled to hear such positive feedback. We're glad to know that our hotel's location, layout, room quality, and amenities, including TV and WiFi access, met your expectations. It's also great to hear that you found the bed and pillows comfortable. We are grateful for your high recommendation and look forward to welcoming you back to Euston Square Hotel. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Diesels Dad wrote a review Feb 2024
Solva, United Kingdom2 contributions1 helpful vote
Food and drink downstairs very nice and well presented but typically overpriced for the location. Room ok if cramped but will do for a single night business visit. BUT.. room stinks of poo! Think the drains are blocked, staff not interested. AVOID!
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Date of stay: February 2024
Value
Location
Service
Trip type: Travelled on business
Room Tip: Get a room that doesn’t stink of sh1t!
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 4 weeks ago
Dear smiorgian77, We deeply regret to learn about the inconveniences you experienced during your recent stay at the Euston Square Hotel. Your comfort is of utmost importance to us and it is disheartening to hear that your expectations were not met. It's pleasing to know that you found the food and beverages to your liking, but we apologise for the discomfort you felt regarding the room and its conditions. We strive to provide a pleasant stay for all our guests and your experience is definitely not typical of the high standards we endeavour to maintain. We are sincerely sorry that you felt our team was not responsive to your concerns. We'll make sure to relay this feedback to the appropriate department for further insight. We hope that despite the challenges encountered, you would give us another opportunity to serve you better in the future. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Charntai J wrote a review Feb 2024
2 contributions
Customer service is appalling! Very rude and unhelpful. When asking for assistance I was sent a repeated automated unhelpful message multiple times. I paid for 2 nights and was unable to travel due to illness, I gave 2 days notice and they refused point blank to modify the booking in any way.
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Date of stay: February 2024
Service
Trip type: Travelled on business
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 4 weeks ago
Dear charntraij, We are truly sorry to hear about your recent experience with our customer service. We pride ourselves on our commitment to our guests and we deeply regret if we have not been able to meet your expectations on this occasion. It is however not possible to modify some bookings, such as the non-flexible rate which you booked. Your feedback regarding the automated message and your booking modification is noted. We are constantly striving to provide the best service to our guests, and your comments will aid us in this process. We hope that you will give us another opportunity to serve you better in the future and to provide you with the kind of hospitality and service that is expected at Euston Square Hotel. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Ben W wrote a review Jan 2024
1 contribution
One of the worst hotels I have stayed in. Noisy and cold. It has had a re-furb but to the extent of new beds, bathroom and a lick of paint. The windows have not been touched and do not even close properly so the cold comes through and you can here the traffic outside and the mechanical plant on the roof that whistles and keeps you awake. On raising the issues with the on site team they moved us rooms to find exactly the same issues. When trying to contact management afterwards you do not even get a reply. 100% will not be staying again.
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Date of stay: January 2024
Value
Location
Service
Trip type: Travelled as a couple
Room Tip: Do not stay. Better to book a different hotel.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 17 Jan 2024
Dear I2537MVbenw, We're genuinely sorry to hear about your recent experience at Euston Square Hotel and we appreciate you bringing these concerns to our attention. We take all feedback seriously and your comments about the temperature and noise level are particularly concerning. We strive to provide a comfortable and peaceful environment for all our guests, and it's disappointing to know we fell short of this during your stay. We aim to address each guest issue promptly and it seems we may have missed the mark in your case. Please accept our sincere apologies for any inconvenience you faced. Your feedback is invaluable to us as we continue to improve our guest experience. We hope you give us another chance to better serve you in the future. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Abby B wrote a review Jan 2024
1 contribution3 helpful votes
+1
My friend and I stayed, we booked a double room because it’s usually cheaper than a twin and we’re not fussed about sharing: the woman who checked us in seemed needlessly confused about two women sharing a bed, to us, that’s funny but a gay couple might have found it uncomfortable. The room itself was filthy though, there was toothpaste dribble on the sink/cabinet, mould in the shower and there were dust balls/streaks clinging to the walls. The lamps on the walls were thick with dust, it’s a wonder we were sneezing so much. On the duvet, there was a clump of black hair too, given that it was there before we moved the duvet, coupled with myself having pink hair and my friend being blonde, it was just gross. The decor was lovely but I’d rather stay somewhere ugly and clean than pretty and filthy.
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Date of stay: January 2024
Value
Location
Service
Trip type: Travelled with friends
Room Tip: Brilliant location and well connected
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
2 Helpful votes
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 15 Jan 2024
Dear W363Emabbyb, We deeply regret to hear about your experience during your stay with us. Our main goal is to provide our guests with a comfortable and clean environment, and we are truly sorry to hear that we fell short in your case. We take your feedback with utmost seriousness as it helps us identify the areas we can improve upon. We assure you that the cleanliness and hygiene standards in our hotel are extremely high, and what you experienced is not indicative of the norm. Your feedback regarding the check-in experience is also valuable, and we want to assure you that we embrace diversity in all its forms. We apologise if the interaction caused any discomfort. We hope that despite the unsatisfactory experience, you will consider giving us another chance to serve you better in the future. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Simon W wrote a review Jan 2024
26 contributions7 helpful votes
Felt like I was being punished by my employer. Dreadful few days of a freezing cold room with air con that wouldn't either adjust in temperature or turn off. Ended up sleeping in coat and wooly hat. I isolated it the next day only to find it switched back on again the next day. Breakfast was very hit and miss to. It either was very average and reheated from the day before or not available with no refund to reimburse me available despite asking every day. On the plus side the shower was great thankfully so I has a chance to warm up.
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Date of stay: December 2023Trip type: Travelled on business
Room Tip: Avoid booking
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Andrew Hartwell, Marketing at Euston Square Hotel
Responded 5 Jan 2024
Dear Guest, Your feedback is invaluable to us. We are sincerely sorry to hear that your stay did not meet your expectations. We understand how crucial a comfortable room and a satisfying meal are to the overall experience. It's wonderful to hear that you enjoyed the quality of the shower facilities, and we aim to ensure every aspect of your stay is equally satisfactory. We are committed to hospitality excellence and we strive to make each guest's stay as comfortable and pleasant as possible. Your insights will be shared with our team, as we continually seek to improve our guest experience. Best regards, The Guest Experience Team
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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PRICE RANGE
€117 - €204 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
hotel euston square, euston square hotel, euston square london
LOCATION
United KingdomEnglandLondonRegent's Park / Kings Cross / Euston / Kings Cross /St Pancras
NUMBER OF ROOMS
75
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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EUSTON SQUARE HOTEL - UPDATED 2024 Reviews & Price Comparison (London) - Tripadvisor

Frequently Asked Questions about Euston Square Hotel
Which popular attractions are close to Euston Square Hotel?
Nearby attractions include The Magic Circle Theatre (0.09 km), Grant Museum of Zoology (0.2 km), and Petrie Museum of Egyptian Archaeology (0.2 km).
What are some of the property amenities at Euston Square Hotel?
Some of the more popular amenities offered include free wifi, an on-site restaurant, and a lounge.
Which room amenities are available at Euston Square Hotel?
Top room amenities include air conditioning, a flat screen TV, and a walk-in shower.
What food & drink options are available at Euston Square Hotel?
Guests can enjoy an on-site restaurant, a lounge, and breakfast during their stay.
Is parking available at Euston Square Hotel?
Yes, parking is available to guests.
What are some restaurants close to Euston Square Hotel?
Conveniently located restaurants include Double J's Cafe, Steak And Lobster Warren Street, and Taste of India.
Does Euston Square Hotel offer any business services?
Yes, guests have access to meeting rooms and conference facilities during their stay.
Which languages are spoken by the staff at Euston Square Hotel?
The staff speaks multiple languages, including English, Spanish, French, Italian, Hindi, Polish, and Arabic.
Are there any historical sites close to Euston Square Hotel?
Many travellers enjoy visiting Houses of Parliament (3.0 km), Tower of London (4.6 km), and Churchill War Rooms (2.7 km).
Is Euston Square Hotel accessible?
Yes, it offers wheelchair access and facilities for disabled guests. For specific enquiries, we recommend calling ahead to confirm.