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Avenida Paulista: Culture and Commerce Tour

Center for Jewish Culture, Av. Paulista, Museu de Arte de São Paulo, Pq. Trianon, São Paulo Cultural Center, Liberdade
Rating: 4 out of 5 by EveryTrail members
Difficulty: Easy
Length: 4.7 miles
Duration: Full day
Family Friendly

Overview :  Avenida Paulista serves as a conduit for São Paulo's money and energy, art and culture. The 8-lane thoroughfare represents the drive... more »

Tips:  Many museums and cultural centers are closed on Mondays, so consider this fact when planning your schedule. Getting to each point... more »

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Points of Interest

Built in the shape of a large Torah, São Paulo's Jewish Cultural Center is one of the largest in Latin America. Combined with the on-site Casa de Cultura de Israel (House of Israeli Culture), the center hosts art and photography exhibitions, religious and secular workshops, film retrospectives, concerts, and theatrical performances. Recent... More

Exhilarating and often jammed with cars and pedestrians alike, Avenida Paulista is São Paulo's most iconic thoroughfare. Once lined with the mansions of coffee barons, this strip of glass and steel office blocks is one of the most expensive pieces of real estate in Latin America. It's also great for people-watching and understanding what makes... More

Elevated over a concrete platform used for concerts and a weekly crafts fair, the Museu de Arte de São Paulo (São Paulo Art Museum, abbreviated MASP) is itself a work of art; the building is an imposing Modernist box suspended under two bright red concrete supports. Featuring classical European names such as Gauguin, Goya and Gainsborough, the... More

A spot of verdant green in the middle of the city, Parque Trianon (full name: Parque Tenente Siqueira Campos) is one of the last remaining bits of original Atlantic coastal forest in São Paulo. As such, the two-block preserve hosts native species of flora and fauna, including tropical birds and a few bats. Interesting animal-inspired sculptures... More

For a taste of how harried Paulistanos unwind over a meal or a drink, stop by Prainha Paulista and have your fill of traditional meat and fish dishes with rice and beans, pizza and pasta, assorted golden-fried goodies, hot and cold sandwiches, and ice cold beer on tap. The name of the place translates to Little Paulista Beach and captures a bit of... More

Featuring an ongoing series of film, dance and theater performances, photography and visual art exhibitions, concerts, and a rooftop garden with a panoramic skyline view, the Centro Cultural São Paulo is one of the city's hidden gems. The building itself perches on a steep hill overlooking one of the city's main expressways, and easy access from... More

Known as São Paulo's Japantown, the Liberdade neighborhood offers an amazing fusion of sights, sounds, and flavors. On weekends, there's a fun street market with various food and curios. You can find excellent sushi, but make sure to ask for recommendations before you go. Wander around the boisterous side streets or into one of the many vertical... More